TikTok is encouraging creators to create videos longer than a minute.
The Creator Rewards Program — formerly known as the Creativity Program — will only pay for clips more than 60 seconds long as more ads can be shown.
“The Creator Rewards Program will continue rewarding high-quality, original content over a minute long with an optimized rewards formula focused on 4 key areas: originality, play duration, search value and audience engagement,” TikTok, which is owned by China’s ByteDance, said.
TikTok has found total creator revenue increased “by 250 percent within the last 6 months, and the number of creators making $50,000 each month” has nearly doubled.
What’s more, TikTok is to allow content creators who don’t go live to have the opportunity to work on paid content.
“In the coming weeks, eligible creators can sign up to access a new way to strengthen their community with added value through exclusive content and benefits, while providing their most engaged communities an opportunity to connect even deeper with their favorite creators,” the video-sharing giant wrote.
