Snoop Dogg wants to open a burger stand at Celtic Park. The legendary rapper has been exploring various business ventures beyond music, with the food industry representing a significant growth opportunity for celebrity entrepreneurs.
The “Drop It Like It’s Hot” hitmaker has been a fan of Scottish side Celtic for more than two decades and not only does he want to bring his own food outlet to their stadium, he’d be hands-on and personally serve the meals to fans. Celebrity involvement in sports concessions has become increasingly popular as venues seek unique attractions.
“There has always been the opinion that food at sports stadiums is never good but that ain’t got to be the case,” he told Scotland’s Sunday Mail newspaper. Stadium food experiences have evolved significantly in recent years as venues recognize their importance in fan satisfaction.
“People know that Snoop is a cook and I would love to bring a pop up burger to a sports stadium to show fans that food at stadiums can be good. It’s got to be Celtic Park man, I mean where else am I going to bring it?” Celtic Park stands as one of Europe’s most iconic football stadiums, making it an ideal location for such a venture.
“The secret to a good burger is the love in the preparation. The ground beef has got to be mixed with some secret spices, then add a good quality cheese and some maple cured bacon. The Celtic fans are gonna love it, and to make sure they are just right, Snoop is going to be serving them himself.” His hands-on approach reflects his genuine passion for both cooking and connecting with fans.
The 53-year-old star has no interest in offering his food to Celtic’s great rivals, Rangers. The Old Firm rivalry between Celtic and Rangers represents one of football’s most intense and historic competitions, deeply rooted in Scottish culture.
“Am I going to bring my burgers to Rangers as well? Nah, I think we will give that a miss!” he said. This loyalty to Celtic demonstrates the genuine nature of his support rather than a simple marketing opportunity.
However, Snoop has previously admitted he’d love to open a restaurant in Glasgow with chef Gordon Ramsay, who is a Rangers fan. The friendship between these two culinary personalities transcends football loyalties, showcasing mutual respect for each other’s cooking skills.
“I have told him I want to open a restaurant with him and maybe it might even be in Glasgow,” he said. Glasgow’s vibrant food scene has attracted international attention, making it an appealing destination for celebrity chef ventures.
“For real – we are always swapping cooking tips and I do mean swapping. It’s not just one-way traffic, I send him tips as well – he respects Snoop as chef. My boy Gordon has got a worse mouth than me but that’s only because of his passion.” Their collaboration represents an interesting blend of American hip-hop culture and British culinary expertise.
Snoop revealed back in 2012 that he wanted to buy shares in Celtic after watching the Parkhead side beat Barcelona in the Champions League in November that year. That memorable victory remains a highlight in Celtic’s European history, demonstrating the club’s ability to compete at the highest level.
“I got a lot of interest in soccer. It’s not a new thing for hip-hop stars to invest in sports teams but it is a new thing for hip-hop stars to invest in soccer teams,” at the time he said. His interest in football investment reflects the growing global appeal of the sport among American celebrities.
“I see how passionate Celtic fans are about their team and I could see myself making an investment if any of the board wanted to sell…I want to bring a bit of Snoop to things.” Celtic’s passionate fanbase creates a unique atmosphere that resonates with celebrities worldwide.
The rapper’s culinary interests have expanded significantly beyond his music career, with various cooking projects and collaborations demonstrating his genuine passion for food. His cookbook and television appearances have established him as a legitimate culinary personality rather than just a celebrity dabbling in cooking.
Stadium dining experiences continue evolving as venues recognize food as integral to the overall fan experience. Modern stadiums invest heavily in diverse food options, moving away from traditional fast food to include gourmet experiences that rival restaurant quality.
The potential Celtic Park burger venture represents more than just celebrity branding — it reflects Snoop‘s authentic connection to the club and his desire to enhance the matchday experience for fellow supporters. Such celebrity involvement in stadium catering creates unique opportunities for fans to connect with their favorite personalities while enjoying improved dining options.
