Branding

Black fraternities and the choice to brand

Pledging a fraternity is one of the greatest experiences a college student can have, especially at a Historically Black College or University. It is a

Jay Z could be losing credibility and clout among millennials

Jay Z has been a hip-hop star since the mid-1990s, but since the dawn of the 2000s, Jay has come to represent a certain type of hood upward mobility that made him an icon to millions of fans. But according to BusinessInsider.com, that view of Jay is slowly beginning to shift.

Kanye West, Lil Wayne and others who wear Adidas

Adidas has confirmed they have signed Kanye West to their line. With West signed to Adidas and Drake signed to Nike, rappers are making power moves by connecting with