Rolling Out

Larvetta Loftin shares important factors for success, how she wins with technology


Larvetta L. Loftin
principal and chief marketing strategist
L3 Eventeurs

What inspires you to show up to work every day?
I love what I do so I am inspired every day to create then next big idea, develop a new relationship, nurture an existing relationship, serve my community and put a smile on my client’s face.

How did you determine your career path?
For me, it was trying new things and new opportunities to lead me to the path of what I was destined to do. I learned, until you try you can’t fail.

Describe the future skill sets essential to future business leader and innovators.
You have to be best brand evangelist as a leader and surround yourself with people who are smarter than you.

Define innovation methods you apply to your business and life.
I have a private Pinterest board that describes what I want to see for myself personally and professionally. It is my digital vision board. I believe innovation can blend your business and your life because you are what you attract.

Describe goal setting methods you use and how you evaluate your success.
I believe in hiring a coach to keep me accountable of my goals. I also journal and keep vision boards to see and evaluate my success growth.

Names three books that changed how you saw life and that you recommend to others.
How Successful People Lead by John C. Maxwell, Instinct by TD Jakes and Destined for Greatness by Kelly Hill

Describe why lifelong learning is important to you.
I believe the more you learn, you earn. It is important to stay a student in life because it keeps you sharp, humbled and attractive.

What are the three most important factors of being a successful woman?
I believe you must have faith in God, authentic relationships both professionally and personally and you must invest in yourself.

Technology plays what role in your daily life?
Given that most of my clients are in the area of technology, it helps me to stay efficient, mobile and have fun.

What social media or digital tool has made the biggest difference in your life and why?
Dropbox, Basecamp, Google have made a big difference in my life. It allows us to be mobile, productive and share digitally.

If you could change one thing about the world what would it be?
I wish there was not division in this world — eliminating poverty, race wars and gender biases. I know that is a perfect world ideology, but that is what I would change.

If you could change one thing about yourself what would it be?
I don’t know that I would change anything but I would have definitely made smarter choices in my personal life.

Who or what motivates you and why?
My parents and my love for God. My parents introduced me to lead a Christ-led life and that is what keeps me motivated because I want to be an example to others as a faithful servant.

What are the do’s and don’ts for young women in business?
Do – think before you post socially (it can be damaging to your brand).
Do – be careful with who you choose to work with, with the same level of thought as a romantic relationship.
D0 – value your worth.

Don’t be desperate.
Don’t be afraid to say no.
Don’t be afraid to fire a client or an employee.

Name three of your most successful female role models and why.
Michelle Flowers: She has maintained herself as businesswoman without losing her femininity
Michelle Redd: She effortlessly gives and serves as a successful business owner in Chicago
Oprah Winfrey is one role model that I admire because she didn’t give up, she was relentless in becoming the first African American daytime host.

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