Southern Edge Beverage founders creating recipes that come from their roots

Ashley and Trina Scott are the founders of Southern Edge Beverage Company, a Black-owned liquor brand. Southern Edge is a brand that connects with Southern hospitality and is about creating experiences for all. Trina Scott spoke with rolling out about the company. Tell us about Southern Edge Beverage. We’ve been working on trying to make some […]

Marketing expert Peter Spears explains why culture is ‘more than a hashtag’

Peter Spears is the multicultural marketing manager for Beam Suntory Brands, which includes Courvoisier Cognac, Effen Vodka, Maker’s Mark and Jim Beam bourbons and Hornitos tequila. In this capacity, he engages consumers who identify as multicultural and builds programs that suit their interests. In addition to launching activations for nationally recognized events, Spears also taps […]

Beam Suntory sales honcho explains how marketing trends impact our day-to-day

He emits an unmistakable coolness, synonymous with his stomping grounds of Chicago, but the Peach State is where he’s made his mark. With more than two decades of experience in the beverage industry, including stints at Coca-Cola, MillerCoors and now leading spirits brand Beam Suntory, Trenell Harris is a tried-and-true pro. As the sales operations […]

Martell Cognac brand manager discusses her role, Quavo and new campaign

Founded in 1715, Martell Cognac describes itself as “the oldest of the great cognac houses.” Their newest campaign, featuring Migos rapper Quavo as the face, is all about making a statement and celebrating those who conquer the game by changing it. We spoke with Martell senior brand manager Megan Stroud about her role and their new […]

Watch: 100-Proof Radio Show

Tune in for a new episode of 100-Proof Radio show live with host Je’Wesley. Tonight’s episode will discuss cocktail, coffee and VSOP Cognac. You will not want to miss it!

Update: Liquor thief turns herself in after video goes viral

The woman who was caught on film brazenly stealing liquor has turned herself into police. Sekonie Jones, 37, surrendered herself at the Shreveport City jail late Thursday night, according to KTBS News. Jones was charged with theft and her bond was set at $1K. This is not the first arrest for Jones, according to police […]

Woman steals 18 bottles of liquor in minutes (video)

One woman in Shreveport, Louisiana took shoplifting to an extreme. Police have released surveillance video of a woman in a liquor store casually stealing 18 bottles of liquor. Somehow, she is able to find a hiding place for the various sized bottles of premium booze. Before she leaves the store, she does pay for one […]

Trey Songz to be the face of new liquor brand

If the goal is to attract ladies to your liquor brand, then you can’t go wrong by linking Grammy-nominated singer Trey Songz to your product. The brass over at SX Liquors came to this conclusion rather quickly when considering exactly who should be the face of their line of spirits. “We needed to find the best […]

Jay Z acquires lucrative liquor company

Since he put this New York-based wine and spirits company on the map, it only makes sense that Jay Z would acquire the potentially lucrative enterprise. Another day, another big business move for the Carter family. According to the New York Times, a new company led by Hov has recently acquired Armand de Brignac Champagne […]

Healthy alternatives to your favorite Super Bowl party snacks

The last thing on most people’s minds during the Super Bowl is healthy food. “Bring on the pizza, wings, chips and beer” is what most will say. However, there are a few that will remain health conscious along with those who have been working so hard since January 1 on their summer bodies. Some minor […]

Atlanta Halloween Cocktail Guide 2012

Hallowed Libations Cocktails never take a holiday off, even if it is Halloween. Like any other cause for celebration or terror, depending on how you look at it, it’s a great excuse to grab a cocktail. Some libations are more “It’s the Great Pumpkin, Charlie Brown” variety, while others go the ghoulishly delicious route. Below […]

Cocktails and Bottles: Bombay Sapphire Artisan Series – The French 75

Sometimes, the art of the cocktail is the start of a masterpiece. Cocktail connosieurs know what they like — from premium liquors to their passion for the arts — gin drinkers have established themselves as leaders of their social pack. So, the savvy and sophisticated in the gin drinking class, are inclined to visit well-stocked […]

Hennessy Prestige Range Tasting and Dinner Event: Photos

Last Thursday at the Woodruff Mansion in Atlanta, thirty of Atlanta’s most influential came together for the Hennessy Prestige Range tasting and dinner. The private dinner was hosted by special guest Maurice Hennessy, a direct descendant of the founder of the Hennessy company, and curated by celebrity Chef Jason Ellis from FOX’s “Hell’s Kitchen” (Season […]

Diageo’s Roderick Blaylock Talks Crown Royal’s ‘Crown Life’

Recently, Crown Royal announced their partnership with Antwan “Big Boi” Patton at the trendy Room Service night club in New York. While there, rolling out spoke with Roderick Blaylock, Diageo’s senior brand manager for Crown Royal. Listen to what he had to say about this outstanding partnership. –al weems How did you create the “Crown […]

Snoop Dogg Chastised by Hip-Hop Minister for Promoting Caffeine-Laced Alcoholic Drink

Snoop Dogg has always been known for his endorsement of vices like liquor and marijuana, but now the rapper is being bashed by noted hip-hop activist and writer Minister Paul Scott for promoting the new caffeine-laced alcoholic beverage, Colt 45 Blast. According to allhiphop.com, Snoop recently inked a deal with Pabst Brewing Company to promote […]