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Peter Spears is the multicultural marketing manager for Beam Suntory Brands, which includes Courvoisier Cognac, Effen Vodka, Maker’s Mark and Jim Beam bourbons and Hornitos tequila. In this capacity, he engages consumers who identify as multicultural and builds programs that suit their interests. In addition to launching activations for nationally recognized events, Spears also taps…

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The woman who was caught on film brazenly stealing liquor has turned herself into police. Sekonie Jones, 37, surrendered herself at the Shreveport City jail late Thursday night, according to KTBS News. Jones was charged with theft and her bond was set at $1K. This is not the first arrest for Jones, according to police…

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One woman in Shreveport, Louisiana took shoplifting to an extreme. Police have released surveillance video of a woman in a liquor store casually stealing 18 bottles of liquor. Somehow, she is able to find a hiding place for the various sized bottles of premium booze. Before she leaves the store, she does pay for one…

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If the goal is to attract ladies to your liquor brand, then you can’t go wrong by linking Grammy-nominated singer Trey Songz to your product. The brass over at SX Liquors came to this conclusion rather quickly when considering exactly who should be the face of their line of spirits. “We needed to find the best…

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Since he put this New York-based wine and spirits company on the map, it only makes sense that Jay Z would acquire the potentially lucrative enterprise. Another day, another big business move for the Carter family. According to the New York Times, a new company led by Hov has recently acquired Armand de Brignac Champagne…

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The last thing on most people’s minds during the Super Bowl is healthy food. “Bring on the pizza, wings, chips and beer” is what most will say. However, there are a few that will remain health conscious along with those who have been working so hard since January 1 on their summer bodies. Some minor…

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Hallowed Libations Cocktails never take a holiday off, even if it is Halloween. Like any other cause for celebration or terror, depending on how you look at it, it’s a great excuse to grab a cocktail. Some libations are more “It’s the Great Pumpkin, Charlie Brown” variety, while others go the ghoulishly delicious route. Below…

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Last Thursday at the Woodruff Mansion in Atlanta, thirty of Atlanta’s most influential came together for the Hennessy Prestige Range tasting and dinner. The private dinner was hosted by special guest Maurice Hennessy, a direct descendant of the founder of the Hennessy company, and curated by celebrity Chef Jason Ellis from FOX’s “Hell’s Kitchen” (Season…

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Recently, Crown Royal announced their partnership with Antwan “Big Boi” Patton at the trendy Room Service night club in New York. While there, rolling out spoke with Roderick Blaylock, Diageo’s senior brand manager for Crown Royal. Listen to what he had to say about this outstanding partnership. –al weems How did you create the “Crown…

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