Posts Tagged ‘PepsiCo’
Lil Wayne dropped by Mountain Dew for ignorant Emmett Till lyrics
Lil Wayne is the latest rapper to lose a major endorsement over controversial lyrics. On May 3, PepsiCo announced that they would be dropping Lil Wayne as an endorser for their Mountain Dew brand. In 2012, Lil Wayne was introduced as the head of the multi-million dollar DEWeezy campaign, which was a bit odd considering…
Read MoreIEG Sponsorship Conference is a must-attend event for urban marketing professionals
The IEG Conference provided a superb foundation for understanding and measuring sponsorship values from leading authorities.
Read MoreBeyoncé’s million-dollar deals
Beyoncé Knowles is back and in full effect. As Beyoncé prepares to headline the 2013 Super Bowl, Pepsi plans on putting her face in every home. PepsiCo and Beyoncé have teamed up for a $50 million promotional and humanitarian deal that kicks off in just a few months. “Pepsi embraces creativity and understands…
Read MoreLarry and Brenda Thompson Give 100 Pieces to Georgia Museum of Art
The Georgia Museum of Art received a gift of over 100 pieces of art from the collection of Larry and Brenda Thompson. An endowment for a new curatorial position — the Larry D. and Brenda A. Thompson Curator of the African Diaspora — is a part of the gift. Part of a touring exhibit that…
Read MoreSam’s Club’s New CEO and 7 More Female CEOs of Color
Rosalind Brewer, 49, has been promoted to CEO Of Sam’s Club, the warehouse retail chain owned by Wal-Mart. Previously president of Wal-Mart’s U.S. East business unit, Brewer is the first woman and African American to hold the CEO position at any of Wal-Mart’s (WMT) business units. Replacing Sam’s Club Mike Duke, Brewer will also…
Read MoreADCOLOR Awards Heads to Beverly Hills, Rosario Dawson, Spike Lee, Bill Cosby Among Honorees
If you thought this year’s Hollywood awards season concluded with the ESPYS, let me introduce you to a new player. The 2011 ADCOLOR Industry Awards is headed to the Beverly Hilton in Beverly Hills, Calif., Sept. 16 and 17. ADCOLOR Industry Coalition founder Tiffany R. Warren was joined by two-time ADCOLOR Industry Awards winner Soledad…
Read MoreChicago Minority Supplier Development Council Honors Top Businesses
Navistar was honored as the Corporation of the Year.
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