The IEG Conference provides a superb foundation for understanding and measuring sponsorship values from leading authorities. At the IEG Conference you can look forward to meeting and sharing firsthand with marketing, sponsorship and nonprofit industry leaders. The IEG Conference recognizes individuals who share their best practices, including those from the world’s largest companies.
At this year’s gathering in Chicago, Nestle, MillerCoors and PepsiCo have presented their perspectives on the future of branding, the power of social media, clients, communication, content development and many other important business-building essentials. Each of the featured CMOs and presenters has shared case studies; from Nestle, who showcased their entire digital creation program and their Perrier digital worldwide activation; to Andy England, CMO of MillerCoors, who emphasized the importance of both Hispanic programming through their soccer initiative and African American programming through their Search for the Coldest competition. The keynote address was delivered by PepsiCo’s phenomenal CMO, Frank Cooper, during which he shared insight on his success with the Beyoncé campaign, which was the talk of the entire conference. Cooper and other Pepsi ambassadors were available before his speech to meet and greet attendees.
The leadership of the IEG Conference, including chief insights officer Lesa Ukman, has highlighted the importance of moving sponsorship forward in a meaningful way through gaining and sharing insights. By bringing some of the most powerful sponsorship corporate executives in the world to her guests and attendees at the IEG conference, Ukman demonstrates her commitment to bringing together the best in their fields for constructive idea exchange. Her invitation to the conference says it best: “There is no other idea factory for sponsorship in the world. IEG brings together the best and the brightest and gives you three days of rejuvenation, new thinking, re-inspiration … falling in love with what you do all over again.”