3. Derrick Rose: $21 million
Like Kobe Bryant, Rose is the beneficiary of fan’s longterm memories about his spectacular play. The youngest player to ever win the league MVP, Rose has also had a injury-plagued 2013 and 2014, but is considered one of the most athletically gifted point guards in league history.
Rose’s most lucrative endorsement is with Adidas, who produces his signature line of basketball shoes and apparel. Rose also has endorsements with 2K Sports, Skullcandy, Wilson and Powerade.