If the goal is to attract ladies to your liquor brand, then you can’t go wrong by linking Grammy-nominated singer Trey Songz to your product.
The brass over at SX Liquors came to this conclusion rather quickly when considering exactly who should be the face of their line of spirits.
“We needed to find the best person on the planet that could help us market, not only from a collaboration of ideas, but also the ability to take it to the people and when we were introduced to Trey Songz and his amazing following, especially for females, it was just the perfect fit,” said SX Liquors CEO David Knight.
The “Bottoms Up” singer says his management brought the idea to him and he was instantly intrigued with design of the liquor’s bottle.
“At first, I was very interested in the bottle, the bottle is unlike anything I’ve ever seen and if you really pay close attention, it’s like a lady’s legs crossed, which, to me, represents sexy but classy at the same time,” Songz said.
Songz promised to intergrate SX in all his appearances and encourages his adult fans to make the brand a part of their life as well.
“We will not fail, you will see SX everywhere I go. It will be used as a tool. If you want Trey Songz, you got to have SX too as far as promotions go, as far as shows go, as far as clubs go, as far as anything we do,” the Virginia native assured. “We will need commitments from the parties that will be wanting commitments from us. I look forward to seeing SX in your homes, SX right on your bar and I want you to request it at the clubs.”
The SX Liquor line includes SX Samba and SX Mojito (Rum), SX Cafedoble and SX Cha Cha Cha (Tequila), and SX Negro and SX Blanco (Vodka).
For more information on SX Liquors, please visit www.sxliquors.com.
