Toyota has made it a point to focus on reaching out to minority communities and the automotive brand was rewarded for its efforts at the Diversity Volume Leadership Awards during NAIAS. Held at the Cobo Center in Detroit, the Diversity Volume Leadership Awards were presented by the National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive. Awards were based on an analysis of over 13 million personal new vehicle registrations.
Toyota won nine awards (two for Lexus) total and walked away with the coveted Top Overall Ethnic Vehicle Award for the Toyota Corolla.
Honorees included Bill Fay, Group Vice President and General Manager of Toyota Division, Toyota Motor North America, and event hosts, Damon Lester, NAMAD President; Marc Bland, Vice President, Diversity and Inclusion, IHS Automotive; Perry Watson III, Chairman of NAMAD and Mark Sandora, Vice President, Sales – Americas from IHS Automotive.
Here is a full list of the winners:
Ethnic Volume Leaders by IHS Automotive Regions
Great Lakes Region
Chevrolet Equinox
Mideast Region
Honda Accord
New England Region
Toyota RAV4
Plains Region
Toyota RAV4
Rocky Mountain Region
RAM Ram
Southeast Region
Toyota Corolla
Southwest Region
Chevrolet Silverado
Western Region
Honda Civic
Volume Leaders – Millennials and Women
Top Women’s Vehicle
Honda CR-V
Top Women’s Luxury Vehicle
Lexus RX
Top Ethnic Millennial Vehicle
Honda Accord
Top Vehicle –
African American
Toyota Camry
Top Vehicle –
Hispanic
Toyota Corolla
Top Vehicle –
Asian Pacific Islander
Toyota Camry
Top Vehicle –
Native American
Chevrolet Silverado
Top Luxury Vehicle –
African American
Mercedes-Benz
C-Class
Top Luxury Vehicle –
Hispanic
Lexus IS
Top Overall Ethnic Vehicle
Toyota Corolla
