Black Twitter slams company for ‘Black Panther’ ad with White model

Wakanda Forever Fair Isle Sweater (Image source: Twitter/@Forever21)

The clothing line company Forever 21, is getting a lot of flak for its ad featuring a White model. The model is wearing a sweater inspired by the hit Marvel movie Black Panther with the words “Wakanda Forever” — and Black Twitter is not happy.

Forever 21 listed the item online as the “Wakanda Forever Fair Isle Sweater.” The ad, which features a blond-haired, blue-eyed male model seems to scream “colonizer,” and fans of Black Panther have called the model T’Chad, a take on the name T’Challa, the Black Panther. After brutal online criticism, the folks at Forever 21 got the message and are now only showing the sweater, without the model.

The company issued the following statement:

“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”

Here are just a few of the posts from #BlackTwitter:

Mo Barnes
Mo Barnes

Maurice "Mo" Barnes is a graduate of Morehouse College and Political Scientist based in Atlanta. Mo is also a Blues musician. He has been writing for Rolling Out since 2014. Whether it means walking through a bloody police shooting to help a family find justice or showing the multifaceted talent of the Black Diaspora I write the news.

Subscribe to our mailing list

* indicates required

Join Our Newsletter

Get the latest news from Rolling Out.