H&M and Buy From a Black Woman team up for pop-up tour

H&M and Buy From a Black Woman team up for pop-up tour
(Image source: Instagram – @buyfromablackwoman)

The Buy From a Black Woman Inspire Tour will be bringing pop-up shopping experiences to multiple cities across the U.S. in July.

The tour was announced this week, following word earlier this year that H&M and Buy From a Black Woman would be teaming up to highlight Black women business owners while also contributing to the nonprofit’s goal of empowering Black women and those who support them.

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“Black women are all around,” Nikki Porcher, founder of Buy From a Black Woman, said in a press release earlier this week. “We are your sisters, your mothers, your aunties, your daughters. ⁠We are your teachers, your leaders, your motivators, your trendsetters.⁠ Black women continue to shape and shift so many things and it is our hope that this year’s Buy From a Black Woman Inspire Tour serves as a public reminder that Black women are here.”

“We’re working to rally around the communities of which we’re a part across the country,” said Donna Dozier Gordon, head of inclusion and diversity for H&M USA. “Amplifying the voices of Black women and supporting the growth of Black-owned businesses is one way we’re doing that.”

The Inspire Tour will be making stops in Atlanta, New York, Chicago, and more H&M stores that will offer customers the chance to shop businesses for everything from skin care to accessories.

The festivities begin July 1 in Atlanta and head to Los Angeles on July 25. For more on the Buy From a Black Woman nonprofit, including how to get involved, read this.

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