Additionally, the campaign will include a series of viral videos spotlighting each influencer’s personal and bold journey as a creator. The series will stream across all of Creme of Nature’s social mediums, i.e., Facebook, Instagram and YouTube and other third-party platforms.
“Today, we’re shining different. We’re shining different in the community through our numerous enrichment efforts; such as the “legacy to leadership” HBCU scholarship program. We’re shining different on our retailers’ shelves and at the core; committed to keeping our consumers’ hair shining and healthy,” Williams added. Creme of Nature Argan Oil From Morocco , re-imagining the essence of the brand.
Featured notables include: jazz musician Ashley Keiko (New York, NY), muralist Erica Chisolm (Atlanta, GA), marine researcher Alannah Vellacott (Nassau, Bahamas), harpist Madison Calley (Los Angeles, CA), yoga influencer Faith Hunter (Washington, DC) and beauty entrepreneur Melissa Hibbert (Los Angeles, CA).
The award-winning Creme of Nature with Argan Oil from Morocco collection is perfect for natural and relaxed consumers. The signature line features an array of 15 maintenance and styling products ranging from shampoo and conditioners to stylers. The new packaging design will roll out nationwide to retailers starting this month.
To view the #ShineDifferent campaign video, visit https://bit.ly/shinedifferent. For additional information about the #ShineDifferent campaign and Creme of Nature, visit www.cremofnature.com.
