Through its presenting sponsorship for the 13th year, Cadillac made a memorable impact at the 2023 American Black Film Festival (ABFF) in Miami, FL, held from June 14-18. The highlight of Cadillac’s participation was the introduction of their first-ever ‘Ride & Drive’ event, providing attendees with an opportunity to experience the innovative and sustainable Cadillac portfolio, including the highly anticipated all-electric LYRIQ. Alongside this immersive driving experience, Cadillac also demonstrated its commitment to social responsibility by partnering with the ABFF Foundation’s Greenlighters Academy and supporting the development of future BIPOC creatives in the film and entertainment industry.
At the heart of Cadillac’s ‘Ride & Drive’ event was the all-electric LYRIQ, representing the brand’s dedication to innovation and sustainability. The LYRIQ is a testament to Cadillac’s ongoing efforts to redefine luxury through cutting-edge technology and environmental responsibility. This zero-emission vehicle combines elegant design, advanced connectivity features, and an impressive driving range, making it an appealing option for those seeking a luxury electric driving experience. The inclusion of the LYRIQ in the ‘Ride & Drive’ event allowed attendees to witness firsthand the future of automotive excellence.
While the focus of the ‘Ride & Drive’ event was undoubtedly the LYRIQ, Cadillac ensured that attendees had the opportunity to explore and appreciate the exquisite craftsmanship and features of their entire vehicle lineup. The courtesy walk-around, provided by expert Cadillac handlers, allowed guests to get an up-close look at the meticulous attention to detail that goes into every Cadillac, from the sleek exteriors to the opulent interiors. From the powerful Escalade SUV to the sophisticated CT6 sedan, the vehicles on display showcased Cadillac’s unwavering commitment to delivering luxury and performance at the highest level.
Cadillac’s involvement in ABFF 2023 went well beyond showcasing their impressive vehicles. They also demonstrated their dedication to social responsibility by making a $20 donation to the ABFF Foundation’s Greenlighters Academy for every test drive taken during the weekend of events. The Greenlighters initiative aims to support BIPOC individuals in pursuing careers in the film and entertainment industry, providing them with opportunities to develop their skills, gain mentorship, and access resources that propel their future success. By aligning with the Greenlighters program, Cadillac reaffirmed its commitment to fostering diversity and inclusion within the creative landscape.
Overall, through the ‘Ride & Drive’ event, Cadillac provided attendees at this year’s ABFF event with an unforgettable experience. Guests had the unique opportunity to feel the power and elegance of Cadillac vehicles firsthand. The exhilaration of being behind the wheel, combined with the exceptional performance and sophisticated design of the vehicles, left a lasting impression on everyone who participated. Cadillac’s presence at ABFF 2023 was a testament to their dedication to delivering remarkable luxury automobiles that embody the spirit of American innovation and luxury craftsmanship.
Photo Gallery Courtesy Tim Rogers for Cadillac:
