Rolling Out

Alisha Brooks’ vision for The Black Hair Experience

The unique boutique shop serves as multi-purpose culture hub

The Black Hair Experience is one of Atlanta’s coolest newer gems around the city.

Recently, after an event celebrating Black women in sports like AD Durr, Ari Chambers, Nia Symone and Ms. Basketball presented by Taylor Port Black, rolling out spoke to The Black Hair Experience founder Alisha Brooks.


How long has The Black Hair Experience been around?

We opened our doors in November 2020. Before then, we were just a digital platform, and the pandemic hit, so we had to take things nice and slow with it at first.


What do you think of the store’s setup and how everything came out?

I honestly feel extremely blessed and supported by our community.

We’ve been able to open pop-ups across the country, starting with Atlanta, but we’ve been in D.C., L.A., New York, all of Texas. It’s been really exciting.

Ari Chambers, AD Durr, Christina "Ms. Basketball" Granville and Nia Symone
Pictured, from left, are Ari Chambers, AD Durr, Christina “Ms. Basketball” Granville and Nia Symone (Photo credit: Rashad Milligan for rolling out)

What did you think of today’s panel?

I think the connection between Black women in sports and the conversation about our hair is a much-needed one. If we have more events like this, more celebration of people in those spaces, I think it will only better the community in awareness.

What are three hair care tips you have?

Embrace your own texture. Embrace your own style, I would say. Definitely don’t try to copy or do anything that anyone else is suggesting. 

Just walk your own beat.

You want to take care of your hair, so find a stylist in your area, someone to keep your ends trimmed.

Test out products. Different products work for different types of hair. So not everything is going to work for everyone, but you just have to find your own.

Who is a Black woman who really inspired and influenced you?

Issa Rae.

I’m a creative at heart. I’m a graphic designer by trade, so naturally, I feel inspired by her pretty much every day.

What can Black men do to better support Black women?

Just continue to listen and show up for us. I think that’s really important.

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