KC Da Beatmonster knows a thing or two about longevity. He broke out as a teenager with Rich Kidz‘s “My Partna Dem” in 2009 and is still going strong in 2024 with Sukihana‘s “Selling.”
Da Beatmonster stopped by rolling out to discuss it all.
How did the “Selling” record come about?
It was a situation where I just sent some beats. I didn’t even know anything about the record. I didn’t have any sound or anything in particular; it was just me creating my own sound.
I do like 20 beats a day, bro. So I was just dishing them out. Rueben [Wood] hit me. He was like, “Yo. You got a record.” And all of a sudden, I heard the record. I already knew who it was as soon as it came on; I heard, “Aye! OK.” I was like, “Is that OJ [Da Juiceman]? Yo, what is going on?”
As soon as it dropped, as soon as [Sukihana] said, “I’m selling-” I was like, “Hold on. It’s risky,” but I knew it was going to be a conversation piece, and the song is hard.
It’s like a funny song to me, but when other people hear it, they’ll be like, “This beat, and even the way she says it is crazy.”
Suki is known for viral moments. She’s like the Queen of Viral. I’m not even going to hold you. She knows how to go viral within the snap of a finger, so it was a perfect record.
When I heard it, it reminded me of being younger on Bankhead and passing out CDs. I had to sell, so it doesn’t matter what you’re doing, man, it relates to everybody. Everybody’s selling something.
Have you heard Childish Gambino on “My Partna Dem”?
He did it on his Gangsta Grillz mixtape with DJ Drama, right? I just got a phone call, and they were like, “Gambino just did a ‘Partna Dem’ freestyle.” I was like, “For real?” And they were like, “Yeah,” and they sent it to me. I was like, “This is crazy.” And they were like, “Yeah, this beat stupid.”
I was just like, “That’s crazy. That’s what’s up.” I can’t even feel a way about that. All I can do is embrace it. That’s major love. You need to put me on [“Atlanta”]. Re-vamp it and put me on a season, bro. If you see this, put me on a season, man. Let me get on there and be a producer in the studio. Let’s do a season about music.
What do you think about Lil RT?
It’s more of a growing thing. Maturing and understanding the situation he’s in. He’s too young to understand it right now, and that’s how I was. I started when I was 15. I was still in high school when I had a hit record.
So, I didn’t really understand what was going on around me. Hopefully, someone who’s around him can really sit down and explain his career because, as a kid, you don’t really understand the mistakes you make. You also don’t understand where you can go with [your career].
I like RT. I like him a lot. I wish him nothing but much more success. The way that he’s doing it, it can go. I don’t like the cussing, but this is the new generation of kids; everybody cusses. I have nephews who are 12 who do the same thing all day around me. That’s what we’re used to on the West side. We’re used to kids acting like that, so it’s nothing new to us. But to other people, they’ll see it like, “Oh my God! That’s a kid! Where’s his parents?”
It ain’t a problem, bro. All he needs is guidance.
