Tai Beauchamp has been on an incredible journey lately. The recent launch of Brown Girl Jane in Sephora marked a major milestone, not just for the brand, but for inclusivity in the beauty industry. As Chief Brand Officer, she oversees various aspects of the company, including driving its growth and impact in major retailers.
Over the years, she has been a powerful voice in Black culture that continues to champion diversity, equity and inclusion. As an award-winning TV host, producer, and serial entrepreneur, Beauchamp’s impact extends far beyond her roles. Her company, Tai Life Media LLC, partners with global brands, such as Cadillac, to develop lifestyle and wellness content. One such collaboration with Cadillac was with her wellness series, Morning Mindset with Tai, which offers inspiration and connection.
At her core, she embodies individuality and empowerment, reflecting the spirit of being ‘one of one.’ Her path from magazine halls to leading Brown Girl Jane, showcases her drive and commitment to uplifting women worldwide.
During Women’s History Month, Beauchamp attended the American Black Film Festival Honors celebration on Sunday, March 3, at the posh SLS Hotel in Beverly Hills, as a guest of Cadillac. Her striking presence, alongside Cadillac’s newest ultra-luxury EV, the CELESTIQ, spoke volumes to the blend of sophistication and elegance embodied by both herself and the Cadillac brand. As a loyal supporter of the brand, she continues to prioritize amplifying voices within the culture.
Rolling out caught up with Beauchamp on the red carpet at ABFF to learn more.
Press play above to see Tai Beauchamp sparkle on the Black carpet at ABFF Honors, presented by Cadillac. (Video courtesy Cadillac Communications)
Cadillac’s “Audacity” campaign is an expression of bold resilience. How would you define audacity in your words?
Audacity is a reflection of standing in the face of fear and moving beyond it, even when other people don’t see the possibilities. It’s choosing to understand that you have a destiny that is prayerfully God-ordained that you move in with authority and without apology. Audacity is putting your foot on the gas when other people think that you need to break.
We’re here at ABFF Honors celebrating Black Excellence. What does ABFF represent to you?
ABFF represents friendship and family to me, but it also represents the future.
It was founded by two of my dearest friends, Jeff and Nicole Friday, when there was a vision before there was actually an avenue. They had a vision before there was celebration of Black people, and before there were roles that were created for us to illuminate our talents, gifts and strengths.
What’s your favorite aspect of ABFF Honors?
ABFF Honors is like a homecoming reunion. I have these moments in these spaces because I’ve operated in film, TV, media and as an entrepreneur. It’s a celebration of Blackness, unapologetically. And, it’s also a space for us to connect so we can create future-forward possibilities and promise for the next generation.
Seeing Ellis and Edison Friday on stage, giving their dad his flowers, was very powerful to me; especially seeing young Black men honor an established Black man. I think, when we think about flowers being shared, we often think in the feminine experience. Our Black men also deserve their flowers too.
