advertising Archives - Rolling Out

Gary Coichy is the founder and head of partnerships for Pod Digital Media. He obtained his bachelor’s from Berkeley College in White Plains, New York, and has an executive certificate from Cornell University. Coichy has worked for some of the nation’s largest media agencies and brands, including WPP Mediacom, Omnicom Resolution Media, Verizon, BMW and…

Burrell Communications is an African American-owned advertising agency that has worked with Fortune 100 companies such as Coca-Cola and Fortune 500 companies like Toyota and McDonald’s. The Chicago-based firm, which has four decades of experience connecting consumers across all platforms, recently released a touching PSA in honor of Detroit bus driver Jason Hargrove, who died…

Italian luxury colossus Gucci has sparked conversation and debate after posting a risque ad to promote its underwear line for its 40 million Instagram followers. Some fashion enthusiasts found the ad spotlighting a Black man flossing the imprint of his private parts distasteful, debasing and contributing to the deleterious stereotype of African American males as…

Thomas Burrell started his storied career in the mailroom as the first Black employee of Wade Advertising. A year later, he was able to move up the ladder, securing accounts like Alka Seltzer. He started Burrell Communications in 1971, and over the years launched campaigns with companies like Coca-Cola and McDonald’s. One of the company’s…

Tom Burrell established Burrell Communications in 1971 and led the company through 2004. By recognizing the unique qualities of the African American consumer market, he spearheaded some of the most memorable campaigns in advertising history. Burell Communications featured prominent figures and newcomers and fostered a sense pride in Black people, capturing trends and raising awareness…

Photo courtesy of SHADE Agency Social media has created a gateway for creators and influencers to express themselves and ultimately generate an increase in viewership, sales, and visibility for companies. Today, becoming an internet sensation can be the perfect start to your career. With many creators and influencers trying to break into the market, one…

Two top media sites for reaching millennial and multicultural audiences have partnered to offer expanded reach for brands trying to connect with these coveted consumers. Popular news site thegrio.com and lifestyle and entertainment outlet rollingout.com have joined forces to form the Rolling Out Digital Ad Network. TheGrio, rolling out and the other digital sites in…

Rapper/producer David Banner is revolutionizing advertising with his brand, A Banner Vision. He explains why he aimed to defy expectations with his approach

David Banner spoke to rolling out about A Banner Vision and how he recognized early on that the key to success was to exceed expectations.

Please describe your role as CEO. My company — Mirror Digital — is a start-up, so for me, CEO stands for Chief Everything Officer. Launching and growing a new company from the ground up requires you to be nimble and to lend a hand wherever it is required. Running a start-up is incredibly challenging yet…

LA Clippers owner Donald Sterling and the NBA have a secret that came to light. The NBA must decide how its real relationship in terms of the equitable and non-racial connection to an NBA that is 75 percent African American has disparities of economic and global proportions. The fact that Sterling and his racist actions were…

Comedian D.L. Hughley served as the host for the 13th annual ANA Multicultural Excellence Awards Dinner. The awards ceremony honored outstanding advertising campaigns in the African American, Asian, Hispanic and LGBT communities Winners included Inspire’s Heineken campaign (radio); Common Ground’s MillerCoors campaign; AG’s City Year campaign (print); McCann NY’s General Mills campaign (digital…

“Smartphone users access Facebook on their phones 14 times per day,” Erin Hunter, Global Head of CPG Marketing at Facebook, enlightens during CEW’s Women & Men in Beauty Series (WMIB) at the Harmonie Club. The theme of the evening was “Maximizing Mobile Moments,” and Hunter shared why businesses should consider adding Facebook to their advertising…

When Drexel King was growing up in Raleigh, N.C., the son of an Army man never imagined that he’d be on television or be the face of the U.S. Marine Corps. He also never envisioned that he’d see himself on the JumboTron in Times Square, a destination hotspot in New York City that’s visited by…

Tupac Shakur poem inspires all-new Ford Fusion campaign It is no easy task to stand out in a room full of tastemakers, corporate executives and creative talents who are the crème de la crème of African American society. Yet, the all-new Ford Fusion with its sleek design had no trouble making its presence felt at…

“Indulge in touches of Eastern delight.”

These 25 cars represent creativity, passion and the ultimate display of brand loyalty.

A Yale study released Oct. 31 alleges that the makers of sugary soft drinks are targeting black and Hispanic children and teenagers in their U.S. ad campaigns. According to the report, released by the Yale University Rudd Center for Food Policy & Obesity, black kids and teens are viewing 80 to 90 percent more ads…

“This campaign is about empowerment.”