Posts Tagged ‘advertising’
Diddy challenges GM CEO to show love vs. hate for Black-owned media
Music and media mogul Diddy has joined a prominent list of Black-owned media members calling out General Motors for the blatantly low advertising percentages given to them in comparison to…
Read MorePod Digital Media founder Gary Coichy making big moves with Angela Yee
Gary Coichy is the founder and head of partnerships for Pod Digital Media. He obtained his bachelor’s from Berkeley College in White Plains, New York, and has an executive certificate…
Read MoreBurrell Communications’ Lewis Williams explains the creation of Jason Hargrove PSA
Burrell Communications is an African American-owned advertising agency that has worked with Fortune 100 companies such as Coca-Cola and Fortune 500 companies like Toyota and McDonald’s. The Chicago-based firm, which…
Read MoreGucci ignites debate after posting racy ad featuring Black model (photo)
Italian luxury colossus Gucci has sparked conversation and debate after posting a risque ad to promote its underwear line for its 40 million Instagram followers. Some fashion enthusiasts found the…
Read MoreTom Burrell asks ‘What’s Black about it?’ in new documentary
Thomas Burrell started his storied career in the mailroom as the first Black employee of Wade Advertising. A year later, he was able to move up the ladder, securing accounts…
Read MorePBS celebrates advertising giant Tom Burrell with new documentary
Tom Burrell established Burrell Communications in 1971 and led the company through 2004. By recognizing the unique qualities of the African American consumer market, he spearheaded some of the most…
Read MoreSHADE agency elevating Black and Brown influencers
Photo courtesy of SHADE Agency Social media has created a gateway for creators and influencers to express themselves and ultimately generate an increase in viewership, sales, and visibility for companies.…
Read MoreTheGrio and ‘rolling out’ partner to form Digital Ad Network
Two top media sites for reaching millennial and multicultural audiences have partnered to offer expanded reach for brands trying to connect with these coveted consumers. Popular news site thegrio.com and…
Read MoreDavid Banner explains Banner Vision’s approach to advertising
Rapper/producer David Banner is revolutionizing advertising with his brand, A Banner Vision. He explains why he aimed to defy expectations with his approach
Read MoreDavid Banner explains his ad work with the 2014 World Cup
David Banner spoke to rolling out about A Banner Vision and how he recognized early on that the key to success was to exceed expectations.
Read MoreSheila Marmon, CEO of Mirror Digital, creating wealth in multicultural markets
Please describe your role as CEO. My company — Mirror Digital — is a start-up, so for me, CEO stands for Chief Everything Officer. Launching and growing a new company…
Read MoreDonald Sterling, NBA: Example of racist economics by national brands
LA Clippers owner Donald Sterling and the NBA have a secret that came to light. The NBA must decide how its real relationship in terms of the equitable and non-racial connection…
Read MoreD.L. Hughley hosts ANA Multicultural Excellence Awards Dinner
Comedian D.L. Hughley served as the host for the 13th annual ANA Multicultural Excellence Awards Dinner. The awards ceremony honored outstanding advertising campaigns in the African American, Asian,…
Read MoreFacebook’s global head of CPG marketing, Erin Hunter, brings awareness to advertising benefits
“Smartphone users access Facebook on their phones 14 times per day,” Erin Hunter, Global Head of CPG Marketing at Facebook, enlightens during CEW’s Women & Men in Beauty Series (WMIB)…
Read MoreDrexel King the new face of the U.S. Marines, shines in Times Square
When Drexel King was growing up in Raleigh, N.C., the son of an Army man never imagined that he’d be on television or be the face of the U.S. Marine…
Read MoreTupac Shakur poem inspires all-new Ford Fusion campaign
Tupac Shakur poem inspires all-new Ford Fusion campaign It is no easy task to stand out in a room full of tastemakers, corporate executives and creative talents who are the…
Read MoreVictoria’s Secret: Racist Lingerie Ad?
“Indulge in touches of Eastern delight.”
Read MoreThe 25 Most Lavish Ghetto Cars Ever
These 25 cars represent creativity, passion and the ultimate display of brand loyalty.
Read MoreHeather James discusses the Advertising Research Foundation
Study Says Sugary Soft Drink Makers Target Black and Brown Children: Are Manufacturers Wooing Our Kids?
A Yale study released Oct. 31 alleges that the makers of sugary soft drinks are targeting black and Hispanic children and teenagers in their U.S. ad campaigns. According to the…
Read More