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Gary Coichy is the founder and head of partnerships for Pod Digital Media. He obtained his bachelor’s from Berkeley College in White Plains, New York, and has an executive certificate from Cornell University. Coichy has worked for some of the nation’s largest media agencies and brands, including WPP Mediacom, Omnicom Resolution Media, Verizon, BMW and…

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Burrell Communications is an African American-owned advertising agency that has worked with Fortune 100 companies such as Coca-Cola and Fortune 500 companies like Toyota and McDonald’s. The Chicago-based firm, which has four decades of experience connecting consumers across all platforms, recently released a touching PSA in honor of Detroit bus driver Jason Hargrove, who died…

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Tom Burrell established Burrell Communications in 1971 and led the company through 2004. By recognizing the unique qualities of the African American consumer market, he spearheaded some of the most memorable campaigns in advertising history. Burell Communications featured prominent figures and newcomers and fostered a sense pride in Black people, capturing trends and raising awareness…

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Photo courtesy of SHADE Agency Social media has created a gateway for creators and influencers to express themselves and ultimately generate an increase in viewership, sales, and visibility for companies. Today, becoming an internet sensation can be the perfect start to your career. With many creators and influencers trying to break into the market, one…

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Two top media sites for reaching millennial and multicultural audiences have partnered to offer expanded reach for brands trying to connect with these coveted consumers. Popular news site thegrio.com and lifestyle and entertainment outlet rollingout.com have joined forces to form the Rolling Out Digital Ad Network. TheGrio, rolling out and the other digital sites in…

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    Comedian D.L. Hughley served as the host for the 13th annual ANA Multicultural Excellence Awards Dinner. The awards ceremony honored outstanding advertising campaigns in the African American, Asian, Hispanic and LGBT communities Winners included Inspire’s Heineken campaign (radio); Common Ground’s MillerCoors campaign; AG’s City Year campaign (print); McCann NY’s General Mills campaign (digital…

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“Smartphone users access Facebook on their phones 14 times per day,” Erin Hunter, Global Head of CPG Marketing at Facebook, enlightens during CEW’s Women & Men in Beauty Series (WMIB) at the Harmonie Club. The theme of the evening was “Maximizing Mobile Moments,” and Hunter shared why businesses should consider adding Facebook to their advertising…

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Tupac Shakur poem inspires all-new Ford Fusion campaign It is no easy task to stand out in a room full of tastemakers, corporate executives and creative talents who are the crème de la crème of African American society. Yet, the all-new Ford Fusion with its sleek design had no trouble making its presence felt at…

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