Tag: Deal

Kanye West’s major deal with Adidas revealed

Kanye West’s dissatisfaction with Nike has been well-documented. The hip-hop star has blasted the athletic apparel giant over its marketing of his “Yeezy” sneakers and called out company CEO Mark Parker last week during West’s performance at Brooklyn’s Barclays Center. And according to reports, he’s already moved on–with a new $10 million deal with Nike’s biggest rival, Adidas.

Dee-1 explains why he chose to sign with RCA over YMCMB

Louisiana native Dee-1 is in a great mood. And why shouldn’t he be? The rhymer just inked a brand new deal with RCA, and he sat down with RO to explain why he decided to make the leap from indie sensation to major label star, and why RCA was where he decided to set up shop.

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