Reebok Archives - Rolling Out

Master P might be making another power business move next year. It seems he and former NBA star Baron Davis are in talks and hope to purchase the iconic shoe brand Reebok. According to Forbes, Adidas owns the struggling shoe brand and is looking to sell it for around $2.4 billion. The Colonel of the…

The time for the fashion industry to recognize Black leadership is long overdue. While Black designers have been making a name for themselves for years, those who have been offered a seat at the table is still small. While a number of companies recently have put out statements saying “Black Lives Matter” and supporting racial…

Basketball great Allen Iverson is known for his successful career in the NBA, his iconic style that changed the game, and his smart business moves. Iverson, who turned 45-years-old on Monday, has a lot to celebrate, including a significant payout that he can expect in the next 10 years on his 55th birthday. According to…

Reebok recently revived its partnership with music producer and artist Pharrell. During this year’s ComplexCon, Reebok and Pharrell presented the label BBC ICECREAM and released four exclusive sneakers: the Answer V, the BB4000 Low, the BB4600 Hi, and the Zig Kinetica. Along with the exclusive sneakers, Reebok also released an apparel collection that includes shirts,…

Cardi B is the face of Reebok’s exciting and inclusive new sportswear collection. The 26-year-old rapper,- who has a 13-month-old daughter, Kulture, with her husband Offset – was named a partner and ambassador late last year for the sportswear giant. Now the popular star is featured in the Adidas-owned brand’s 45-second video discussing the importance…

Beyoncé has always made a point of pushing for diversity and inclusion when it comes to her projects. The Grammy Award-winning singer took that same approach when searching for a collaboration with a sneaker brand. According to ESPN writer Nick DePaula, Beyoncé decided to walk out of a meeting with a sneaker company because there were…

Hip-hop mogul 50 Cent has another power move in store. The Jamaica, Queens, native is set to partner with both Marvel and Reebok for two separate lines of his SMS Audio headphones brand. The Reebok and SMS headphones will be marketed to health and fitness enthusiasts at select Reebok stores and online while the Marvel…

Celebrity men might not be heavy on selfies, but they’re feet get a lot of attention. Celebrity Instagram is filled with men who love to show off their high-end fashion pieces, jewelry, and of course, their favorite sneaker trends. While Puma and Reebok have a strong hand in marketing many of today’s popular hip-hop stars,…

Ladies do not only have to wear six inch heels to be fashionably cute—not when self-confidence is the best outfit! Nike and Reebok has come out with the dopest sneakers for ladies to show off. In appreciation, Instagram has come out with their own hashtag just for them #chickswithsole. Check out more #chickswithsole in the gallery. -Joi…

Allen Iverson, Shaq O’Neal and Shawn Kemp team up with their sponsor Reebok to shoot for their “Laced Legends” miniseries. Reebok dropped the Kamikaze (Kemp’s) I OG Jan. 17 at retailers for $115. The miniseries will highlight which kicks will be dropping at The Shop and from the looks of the pics we think we know who’s…

Instagram photos from the Reebok gifting lounge hashtag #reeboklounge show off other celebs who made it through. Check out more images from the Reebok suite in the gallery. –Joi Pearson @joiapearson

Reebok hosted a gifting suite at their Crossfit LAB this weekend for the Grammy Awards in Los Angeles, CA; Bryan Michael-Cox, J Que, Byron Wright and more attended. Reebok gifted out tennis shoes and apparel to everyone in attendance. Party with G Mack, the Atlanta Reebok rep, hosted and DJ’d while Katrina Jo, the LA…

Advice to your peers is one of those topics that is necessary but not always openly given. World Famous G-Mack, an Atlanta-based DJ, took the time to sit with rolling out to offer advice to up-and-coming DJs. Hope this helps! – Joi Pearson @JoiAPearson www.twitter.com/JoiAPearsonwww.facebook.com/JoiAPearson What got you into deejaying? How long have you been doing it? I’ve always…

Amber Grimes is proof that hard work at any age pays off. After more than three years of grinding as Bu Thiam‘s executive assistant, who is also currently Chris Brown‘s manager, Grimes is on the track to becoming one of the most powerful women in the music industry through her VP role at…

Chris Brown has taken a moment from promoting his album, X, to hit the streets and provide LA’s youth with Reebok sneakers on behalf of his foundation, Symphonic Love. Take a listen as Brown explains his latest contributions to the youth growing up in urban communities, and the importance of his positive message.

Stacy Barthe gets real in her soulful song, “Hell Yeah!” featuring Rick Ross, who can definitely relate to her message after being dropped from Reebok. Barthe’s single is featured on her P.S. I Love You EP.

Snoop Dogg sits down with Hot 97 to talk about hip hop endorsements, not getting a Grammy, and Rick Ross‘ situation with Reebok. Snoop believes Ross is bigger than the major shoe company- what do you think? Listen to Snoop go in about the industry. He even brings Kanye West and Jay-Z into the situation!

Several rappers have voiced their disapproval over Ross’ “mistreatment.”

Rick Ross now understands that lyrics can have a profound affect. The Miami-based rapper went to Twitter to give another half-hearted apology about a lyric that suggests rape. Rick Ross is likely concerned that his corporate partners (Reebok and Ultra Violet) will discontinue doing business with him because of the lyrics. On Rocko’s song, “U.O.E.N.O.,”…

Rick Ross’s controversial lyric on Rocko’s song “U.O.E.N.O.” could cost the rapper big