Why Beyoncé sent sneaker brand to the left

Beyoncé has always made a point of pushing for diversity and inclusion when it comes to her projects. The Grammy Award-winning singer took that same approach when searching for a collaboration with a sneaker brand. According to ESPN writer Nick DePaula, Beyoncé decided to walk out of a meeting with a sneaker company because there were […]

Sole power: A closer look at the best kicks from the NBA Finals

A cold reality is that the NBA Finals were over with well before they even began (sorry Cleveland.) And while the series only lasted 4 games before Golden State effectively put the Cavs in a sleeper hold, there were more than a few moments that captured our attention. From J.R. Smith living up to his […]

Detroit boxer Fortune 500 teams up with Under Armour

Under Armour and Jabs Gym recently kicked off a new partnership while providing free cardio kickboxing to a packed room of metro Detroiters. Participants were able to enjoy a live DJ, along with free giveaways, including discounts on Under Armour products and Jabs Gym memberships. Rolling out caught up with mddleweight fighter Willie Fortune, who’s […]

Sponsor drops Cam Newton like a hot potato for sexist comment

Carolina Panthers quarterback Cam Newton is dropped by The Dannon Co. following a condescending and sexist comment he made to a female reporter during his weekly press interview. Jordan Rodrigue is a beat writer for the Charlotte Observer. On Wednesday, October 4, she asked Newton a routine question about one of his receivers’ routes and […]

Sloane Stephens rediscovers love of tennis and with it success

Sloane Stephens is fired up to be in the 2017 US Open semifinals (Photo by Twitter @usopen )

As a teenager, Sloane Stephens showed a lot of promise on the tennis court. That promise led to endorsement deals with Under Armour, American Express and Listerine. There was also a much talked about friendship with the queen of tennis Serena Williams. The promise of Stephens peaked in 2013, when, at the age of 20, […]

How Lonzo Ball gained leverage over major shoe companies

Lonzo Ball at media availability for 2017 NBA Draft prospects (Photo by Derrel Johnson for Steed Media Service)

Los Angeles Lakers guard Lonzo Ball has transformed from a top prospect to Lavar’s son to one of the NBA’s biggest stars in just six summer league games. After shooting 2-for-15 in his summer league debut, he’s almost averaged a triple-double in every game after. His impact on the game is undeniable. In the Las […]

LaVar Ball wasn’t wrong for turning down $10M

Are you tired of him yet? LaVar Ball is once again in the news after reportedly turning down a $10 million shoe deal offer from Nike, adidas, and Under Armour for his son Lonzo Ball, the projected top two pick in this year’s NBA Draft. LaVar has created such a personality for himself on the […]

What do Cam Newton and Dwayne ‘The Rock’ Johnson have in common?

On Monday, Jan. 25, Under Armour announced a global partnership with the dynamic actor, producer and global superstar Dwayne “The Rock” Johnson. As part of the long-term partnership, Johnson will work hand-in-hand with the innovative performance brand to create a range of products across footwear, apparel and accessories as well as support Under Armour’s Connected Fitness initiatives. […]

Cool Execs: Mike Parker, Brand Director of Basketball at Under Armour

Under Armour continues to establish itself as a leading sneaker and apparel brand. During NBA All-Star weekend, the company hosted their second annual Kicks and Grits. The event allowed tastemakers to get a glimpse of the new apparel that Under Armour has to offer. Mike Parker, Brand Director of Basketball at Under Armour, spoke with […]

Misty Copeland flexes killer gams for Under Armour campaign

American Ballet Theater star Misty Copeland flexes some serious leg in a new campaign for Under Armour. In the new ad, Copeland, 31, demonstrates some of her signature moves while rocking some of the athletic brand’s hottest new separates. Hit the flip for more photos from Copeland’s sexy collaboration with Under Armour below. – ruthie […]

Cam Newton’s Under Armour collection

  Football season is getting closer and you know what that mean for all you athletes: it’s time to train to get ready for the season. In order to train well, you must wear the proper attire. Cam Newton, quarterback for the South Carolina Panthers, has his own new Under Armour collection. Take a look […]

Under Armour’s Adrienne Lofton-Shaw Talks Innovation in Branding and Her Favorite Books

Adrienne Lofton-Shaw is enjoying her role as senior marketing director for Under Armour. This September, she’ll celebrate her four-year anniversary leading the marketing charge for the women’s category brand/retail management and visual merchandising divisions. An avid athlete and Howard University graduate, Lofton shares her hobbies and travel interests, and offers a few tips on innovation […]

Center Your Inner Chi(c) in Style

Who said you can’t work out and still be in style? It can already be hard enough to push yourself to make it to the gym to achieve your new, hot, summer body. So, why not add a little confidence by looking chic in the process? Start out with yoga. It’s aimed to unite the […]