Alexa Chung is the perfect model for Longchamp’s spring/summer 2014 campaign. She replaced Coco Rocha as the face for the label. According to Longchamp’s international communications director, Marie-Sabine Leclercq, “The whole team fell under her spell. She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her.”
The new Alexa Chung for Longchamp spring 2014 campaign is “effortlessly modern.” –joi pearson @joiapearson
