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PR exec Justine Sacco apologizes for racist tweets after getting fired

justine sacco2

The public relations executive who was dragged through cyberspace and fired after her tweet about race, AIDS and Africa went viral while she was on an international flight, has issued an apology.

Justine Sacco, who was a communications director of InterActive Corp, a parent company of numerous websites, tweeted the following just before taking off on Friday:


After she caused an international calamity and was handed her pink slip, she issued this apology:

“Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, whom I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.

“For being insensitive to this crisis — which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly — and to the millions of people living with the virus, I am ashamed.

“This is my father’s country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.”

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