How Hakika Wise stretched her last $500 to build a successful business

How Hakika Wise stretched her last $500 to build a successful business
Stretch coach Leilah Robinson (left) works with client Virginia Lazala using “The Kika Method®” of assisted stretching. (Photo credit: William Strutin/Kika Stretch Studios)

How did you determine your career path? 

I wanted to do something that others weren’t doing, so I started the stretch studio industry. At the time, there were no other stretch studios. I was able to use my background as a professional dancer to create “The Kika Method®.”

Describe some of the innovative methods you apply to your business and life.

I believe that … no two people offer the world the same exact thing. I apply this to my brand and everyday life. I constantly find ways to differentiate myself from other people and other brands. For example, I created a method of stretching that is completely unique to our brand and only offered within our studios.

Describe how you set goals and measure your success.

I set goals based on what I want my life to look like. If I want to travel, I set goals based on setting up more locations in the areas I want to travel to. If I want to educate more people, I’ll set goals to publish articles or go on a speaking tour. … Have I successfully tackled my goal list? If I did, I count myself as a success. Success is not about getting everything you want. Success is all about execution.

To follow Wise, visit her website,, follow @Kikaiam on Instagram and Hakika Wise on Facebook.

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