What two methods would you suggest brand managers use to increase diversity on their teams?
I would suggest they be proactive and prescriptive about what type of diverse talent they are looking for and willing to accept on their teams [and be] inclusive of ethnic and gender diversity, cultural interests and passions, etc. The diversity on their teams should at least be representative of the diverse target that the brand is trying to attract [and], ideally, even more diverse.
How can consumers integrate your product into their celebrations of life and special occasions?
The family of Diageo products and brands are all about celebrating life in whatever situation or occasion that’s relevant for you at the moment. … I think that’s the beauty of having such a diverse portfolio of brands like Ciroc, Johnnie Walker, Don Julio, Crown Royal, just to name a few. … There are options for all occasions. Of course, just make sure you celebrate responsibly.
