Lil Baby premieres new clothing line at PURE Atlanta fans

Lil Baby premieres new clothing line at PURE Atlanta fans
Lil Baby performs at PURE Atlanta (Photo credit Christal Jordan)

Rapper Lil Baby, born Dominique Jones, has enjoyed a successful 2019 with several hit records, but he ended the year on an even higher note premiering his new clothing line titled 4PF.

The launch on Dec. 26 was the result of a collaboration with urban clothier PURE Atlanta located in Atlanta’s popular Lenox Square mall. The high-end men’s boutique has become a staple with hip-hop artists across the country, offering a curated assortment of luxury designers from Versace to Alexander McQueen. Earlier this year, the store hosted a similar event with DaBaby.


PURE Atlanta owner Lizzie Pure says supporting hip-hop culture is built into the history of the store. “We have been here for 10 years, and we’ve always supported the culture. We’ve been honored to be a part of shaping some artists’ style as they work to create something that resonates with their fans,” she said. “It was an honor for us to partner with Lil Baby because he’s been a part of the PURE family for years.”

PURE Atlanta boasts an active social media account engaging a who’s who in hip-hop.


Lil Baby performed his hit single “Whoah” accompanied by the Reggie Gibson music children’s choir before unveiling the brand’s signature pieces and 4PF logo.

“4PF stands for four pockets full. It can be full of money or it could be anything,” Lil Baby said.

After unveiling the pieces, Lil Baby greeted fans and took pictures for a bit before grabbing several piles of shirts and tossing them to fans waiting for a glimpse of their favorite rapper. Lil Baby’s Quality Control labelmate JT of City Girls stopped by to show support along with P, the label’s CEO.

Lil Baby premieres new clothing line at PURE Atlanta fans
PURE Atlanta owner Lizzie Pure (left to right) , Lil Baby and  JT of City Girls. (Photo credit: Christal Jordan)
Recommended
You May Also Like
Join Our Newsletter
Picture of Dr. Christal Jordan-Jennings
Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Read more about: