Virgil Abloh will only sell his latest jewelry collection to those he feels deserve it.
The 39-year-old fashion designer has created a line of diamond-encrusted bling themed around office supplies in collaboration with Jacob & Co., and has said he won’t be putting the pieces on the market for just anyone to buy.
Instead, Abloh is making those interested in the pieces — which include money clips, bracelets, earrings and necklaces — fill in a “short questionnaire,” with the designer himself choosing the successful applicants who then get to buy from the collection.
He said: “People will fill out a short questionnaire, submit their request, and I decide where these pieces will go on a case-by-case basis. I want it to feel very old school. It’s bespoke.”
But Abloh insists his decision has not been made so he can sift through his less stylish followers.
He added: “I wouldn’t be that blunt! The transaction becomes very particular so the consumer can value it as if they’re owning a special piece from my studio rather than, say, a pair of trainers.
The Off-White founder believes his new line — which is made using 18-karat gold paper clips — is “an object of art” rather than fashion, and says the collection is one of the “purest forms of expression” he’s ever created.
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