Where did the music in the spot come from?
It was stock music because with social you move fast. The stock library is pretty cool. We grabbed it off the shelf and just kept going.
How can our community continue to support your project?
You can go to Burrell Advertising, as well as Black is Human. We’ve done other efforts where we talked about Black boys getting killed. Homicide is the No. 1 reason for Black boys. If you go to Black is Human you’ll see those as well. If you want to post your family member or a loved one, [you can if you] just want to keep them alive. These are just not numbers and statistics; these are people. These are the mothers, fathers, uncles, cousins. What we are going to do is one by one to spread [the message] like Jason did. He told you what to do. Put a mask on, put some gloves on, and take care of yourself.
