AlCyone Gunn, Author at Rolling Out

Social media is a noisy, busy place and if you’re not careful, you’ll find yourself trying to keep up with everyone and everything. Branding and building an impactful brand will require you to look past all of the clutter to decide what it is you offer uniquely. Your audience will appreciate a clear view of exactly how…

It’s Small Business Saturday. As we settle in from the craziness of Black Friday, it’s time for many small businesses to kick off their holiday promotions and prepare to close out 2016. The holidays can either be a time of great growth for your brand/business or for many who aren’t prepared, your social media sales…

The kickoff to the holiday shopping season is approaching in just a few days, and the more familiar a customer is with your brand, the more likely they will be willing to spend money with your brand. Read on for three tips to build customer loyalty. 1. Start teaching now. Potential clients will always remember…

Are you guilty of creating monsters? Do you run frequent sales? Sometimes even on top of your own sales? Do you run flash sales more often than you have regular promotions? Have you devalued your product with constant price changes? If so you have taught your clientele to wait for the best or in…

One of the great things about being an entrepreneur is setting your prices and rates. What do you charge? What are you worth? Both of these can both be sticky questions. On one hand, you don’t want to undervalue yourself. On the other, you don’t want to overestimate and have no sales. So how do…

Have you started getting ready for the holiday season? For online entrepreneurs, it’s time to start crafting those sales pages, buy buttons, emails, and websites to entice your audience to start filling their online carts with your products. This week, we bring you tips from Apryl Beverly, who has crafted compelling copy that has generated $7,022,810 (and…

In a world where social media is screaming, “Look at me!’ and requires you to put yourself front and center, it’s intimidating for those who are shy or introverted to grow their brands. I reached out to Kelly James, a sales coach known for bringing introverts out of their shells to build their presence on…

Being a new entrepreneur is a crazy life. It’s fun, exhilarating, freeing, but for some, it can be a little intimidating or even scary. It’s a huge shift to go from being on a company’s time clock to creating your own daily schedule. You are not just in charge of not only what your income will be,…

With so many businesses creating pages every day, building followers is a topic that is bound to come up every now and again. Simply put, you can’t build a successful business without a clientele. You can call them leads, potentials, magnets, etc. but to build profits, you must get your products in front of those…

How Do You Increase Engagement on Social Media? As social media brands grow every day, one of the most common questions is how to increase engagement. After all, it’s pointless to grow followers, subscribers, or fans if no one is interactive with your brand. Everyone seeks engagement but many forget the first rule of social…

Every entrepreneur has a dream brand. Is your dream brand average or amazing? Be honest, who wants to chase a mediocre dream? Being sort of wonderful or kind of great is not a great reason to jump out of bed in the morning. It won’t fuel you enough to put in the long nights and…

How do you get over the impostor syndrome? First, say this and accept it as being true: I am good enough. Got it? Great. Being in business in today’s society can be amazing yet intimidating. Too many of us end up living our lives through others and setting unrealistic goals based on the things we…

Social media grows on a daily basis. Instagram is no different so it may be intimidating to new brands to find their unique audience. Here are three ways you can start establishing yourself as a standout. 1. Don’t overlook your profile photo This small circle can determine whether or not someone will click to find out more…

Family. Love them or hate them, the family is family. We go to family for advice, feedback, critiques and often they are the first customers. In an ideal world, your family will be your best support system as an entrepreneur. A sticky topic comes up though when you are trying to make a true profit and…

Posts by AlCyone Gunn

4 tips on how to set prices for your business

Do you want to bring in more sales this holiday season?

Will your dream brand be average or amazing?

3 ways to avoid your family taking over your small business