NAIAS Archives - Rolling Out

Loni Love and Rob McConnell of Toyota North America during her fireside chat (Photo credit: Porsha Monique for Steed Media) The ninth annual Multicultural Media Luncheon took place during the North American International Auto Show (NAIAS) press week on Thursday, Jan. 17, 2019, at the MGM Grand Casino in Detroit. This year’s keynote speaker was…

Toyota continues to support Detroit-area families with its “Walk In My Boots” community outreach program. For the eighth consecutive year, Toyota kicked off the week of the 2019 North American International Auto Show, held Tuesday, Jan. 16, through Thursday, Jan. 17, in Detroit, by partnering with The Salvation Army to donate new insulated winter boots and…

Cheryl Ajamu is the founder and CEO of the Ajamu Group LLC and is also the creator and executive producer of the diversity-themed luncheon, the Multicultural Media Luncheon and Automotive Industry Awards Ceremony, which is held annually during the North American International Auto Show (NAIAS) in Detroit. She launched the luncheon in 2011 and has…

For the eighth consecutive year, Real Times Media presented the DRIVEN Experience 2018. The event is a tribute to multicultural achievement in the automotive industry and is held during the Detroit Auto Show. It celebrates diversity within the automotive industry for people of color and recognizes them for making significant contributions to the auto industry…

The 2018 North American International Auto Show (NAIAS), better known as the Detroit auto show, has come and gone. Every year, thousands of patrons from all over the world flock to Detroit to discover the new model cars, concept vehicles and the exciting surprises auto manufacturers have in store for them. There are always plenty…

Detroit based fashion curators at The Styling Closet dished to rolling out on top trends that owned the night at the at the 2018 North American International Auto Show (NAIAS) Charity Preview. TV/radio personalities, business executives, politicians, car enthusiasts and fashionistas descended on Cobo Hall during Detroit’s “auto prom” to support southeastern Michigan children’s charities and The…

Having a purpose in life gives your life meaning and direction. Living a life of purpose gives you an incredible amount of ambition and energy that keeps you going, even when you feel it’s impossible. However, when you have a clear purpose, you set clear goals, make clear plans and take clear daily actions. Al…

The Eighth Annual Multicultural Media Luncheon, which dubs as an automotive industry awards ceremony, featured former New York Yankee, World Series Champion and former Mercedes Benz auto dealer, Alex Rodriguez, as the keynote speaker. The event, powered by Toyota, was held on Thursday, January 18, 2018 at the MGM Grand Detroit Meetings & Event Center.…

For the seventh consecutive year, Toyota kicked off Detroit auto show week with a bang by partnering with the Salvation Army to help keep many Detroit families warm. Toyota’s “Walk in My Boots” program is a community outreach program that is designed to help area low-income and homeless families by providing them with new insulated winter…

The North American International Auto Show press week is in full swing and there are some terrific events taking place outside of the actual auto show that are “must-attends.” One such event was the Driven Experience 17, which was presented by Real Times Media for its seventh year. The Driven Experience celebrates diversity within the…

The North American International Auto Show (NAIAS) drives nearly one million attendees to the Motor City yearly. This year will be one of the biggest yet with 750 different cars and trucks on display from nearly 50 exhibitors. Innovation and technology top the list of goals for the automakers as they appeal to global and…

The 2017 North American International Auto Show (NAIAS) is taking place with a lot of “hidden figures” that many will not see while they visit Detroit. However, Toyota Motor North America and the Salvation Army have come together to honor some of these hidden figures in the most selfless of ways. These hidden figures…

The 2016 Detroit Auto Show featured the top automotive brands as they previewed cars that they hope will have an impact in the future. During the press reveal, rolling out got a chance to capture some of the most stunning cars on the showroom floor. Click continue to view.

During the American Black Film Festival (ABFF) in South Beach in June, filmmaker Spike Lee and Cadillac global vice president Don Butler waxed poetic about the fruitful love affair that African Americans have had with Cadillac that extend all the way back to the Great Depression and continue to this day. The director of Do the Right…

Cadillac’s revitalization and reemergence as an industry leader in the luxury car space is complete. The 2013 Cadillac ATS luxury sport sedan has collected a number of industry awards this past year as it was voted the North American Car of the Year, and award that was given out at the annual North American International…

This year’s 2012 North American International Auto Show in Detroit wowed us with many eye opening concept cars and a number of re-designed favorites boasting increased horsepower, improved gas mileage and more electric powered cars than ever before. However one of my favorite reasons for attending any automobile show are the beautiful automobile models, also…

A sea of African American automotive executives poured into the COBO Riverview Ballroom for the DRIVEN gala during the Detroit auto show to pay homage and celebrate the frequently mind-blowing, if often overlooked, contributions of African Americans to the auto industry. Real Times Media CEO Hiram Jackson, the brainchild behind the 2nd annual “DRIVEN: A…

The BMW i3 bedazzled car conventioneers when it debuted at the North American International Auto Show in Detroit. The urban electric hybrid van or car is billed as the automaker’s first zero emission mass produced vehicle and is expected to make deliveries in several major world markets at the end of 2013. That’s where we’re…

The floor of the 2012 North American International Auto Show is where cars and technology collide. Nowhere is crystallized more evidently than with the concept cars that most automakers roll out during these industry exhibits. Concept cars are the vehicles that are not market ready, but displaying them does two things for the automakers: they…

The copper-coated Maybach simply stared right back at the inquisitive European journalist, who was ogling its metallic body for what seemed like an eternity. Finally he turned to the stand next to the ultra-luxurious whip, which read bluntly: “Price given upon request.” He squinted and snapped his head back, as if that sentence gave…