How to overcome a saturated market

Photo credit: Brian A Jackson /
Photo credit: Brian A Jackson /


Obtaining success in an oversaturated market can be very frustrating but with the right strategies – even you can set your business apart from the competition. Saturation means “strong demand.” Let’s discuss four points that can be used to improve your chances in a saturated market.

Solve a Problem

Success quickly comes to a business that can solve a problem within an industry. No industry is perfect and there is always room for improvements. How many times have you purchased a product just to be disappointed? The key is to do what your competitors are doing but do it better. A perfect example is billionaire entrepreneur Sara Blakely, the inventor of Spanx. She enjoyed the look that pantyhose gave her but didn’t like the comfort level that it provided.

Stay On Top of Trends
No matter how saturated the market may be consumer demand is never stagnant and keeping your finger on the pulse of the industry keeps you relevant and poises you for success. Industry trends are of equal importance. Trends are opportunities, and what good are opportunities if you don’t capitalize on them? It’s not always necessary for businesses in oversaturated markets to integrate the latest app or exploit the latest technology, but it is important to understand how these trends are affecting the industry.

Smart businesses act on these trends and update their inventory accordingly.

Trends are opportunities, and what good are opportunities if you don’t capitalize on them?

Add Value

Value is like whipped cream: you can never have too much. Offering incentives and value-added services is another smart strategy to consider when preparing to enter an oversaturated market. Out of the thousands of businesses, how many offer frequent buyer programs? Reward levels? Dedicated personnel? Not only does adding value attract a larger audience, it strengthens customer retention, which leads to long-term growth. Frequent buyer programs, for instance, persuade customers to stay involved by offering them perks for their loyalty. Reward levels encourage further purchases. Bundles save shoppers money.

Find Your Niche
If you’ve heard of the word market, then you’ve probably heard of the word niche. A niche is a specialized market which typically attracts a specific group of people. The action movie genre is not a niche, but action movies that exclusively take place on icebergs?
In conclusion, when it comes to penetrating an oversaturated market, a good niche helps even the playing field. Now you’re not competing with every business in your field, you’re just competing with every business in your niche. To compete in a crowded market, your product or services need to be different and in demand. For someone that may have a service business, choose to go with images that represent different popular areas of your local community. This would make marketing easier as well because it was so geographically targeted. Penetrating an oversaturated market poses a unique set of challenges and rewards.By staying focused, staying relevant, and always looking for ways to improve will give you a competitive advantage.There is never a shortage of trends to jump on or niches to carve, and legend has it that when you incorporate all four of the above-mentioned strategies, an angel gets its wings, and subsequently start a successful business.




King Davis
King Davis

God first and everything follows. Entrepreneur, business and brand manager. Holds a bachelor's in Business Management and a master's in Sports Marketing & Management. Currently set to take negotiation & finance courses at Harvard Business School this fall. Responsible for the branding and marketing of various individual brands and businesses. || [email protected]

No Comments Yet

Leave a Reply