Bronner Bros., which is billed as the largest cosmetology trade event of its kind, held its 67th annual Bronner Bros. International Hair Show and Convention at the Georgia World Congress Center, Aug. 2-5, 2014. In addition to showcasing new industry tools, trends and technology, the convention featured educational classes, competitions and entertainment events targeting licensed barber and beauty professionals.
Ford, an 11-year collaborator on the trade show, was there to shine the spotlight on the business and activity centered around the natural hair care industry as part of its involvement in this year’s show.
As part of its collaboration, Ford provided an opportunity for attendees to drive some of its latest products, like the new 2015 Expedition. In addition, one Bronner Brothers attendee walked away with keys to the all-new 2015 Mustang.
“Ford’s commitment to diversity and inclusion is integrated across every aspect of the company,” said Shawn Thompson, Ford manager, multicultural marketing. “Through efforts with trusted brands like Bronner Brothers, we maintain the ability to drive deeper brand connections with multicultural consumers. This year marks the continuation of an exciting collaboration that celebrates black culture and its influence on creative beauty trends around the globe.”