Is ratchet behavior today’s proof of real love?

Is ratchet behavior today's proof of real love?
Cardi B and Offset (Photo credit: Instagram – @iamcardib)

It’s no secret that most people enjoy a little drama with their love. After all the hero in every love story usually has to overcome a great indiscretion to come back and win over the heart of the person they initially took for granted or didn’t pay attention to. The story is age-old and yet we fall for it every time. We’ve always liked a little conflict with our love, but today that behavior is labeled as ratchet and over the top. That same drama when given a dose of reality television or the exposure of social media, equals cheating spouses, jail terms, nudes and personal sex tapes.

Latina hip-hop artist Cardi B and her boyfriend Offset, who is one-third of the trap rap group Migos were one of the most envied and talked about couples of 2017. In just one year we watched them go the distance with public displays of affection, break up publicly after Offset was caught cheating and Cardi went LIVE on her social media to tearfully acknowledge their love was no more and culminated in Offset proposing to Cardi at a concert with an obscenely expensive diamond ring. Cardi was overjoyed with the proposal and let audiences know that yes she got cheated on and she wasn’t gonna put up with it too many more times, but the huge diamond ring made things official.


BET made an entire series out of the relationship between Gucci Mane and his proposal and wedding to fempreneur and socialite Keyshia Ka’oir. While the wedding was extremely extravagant with blinged out everything, the thing that got social media talking was the fact that Keyshia remained loyal to Gucci during a prison bid. Supposedly, Keyshia took a large amount of money and flipped it for Gucci so that he was even more wealthy coming out of jail than he was going in. Rumor also has it Keyshia remained loyal throughout Gucci’s relationships with several other women as well during his time in prison.

In addition to Cardi and Offset, Gucci and Keyshia there are numerous couples that display ratchet behavior that their audience defines as endearing. From Amber Rose switching up from Kanye to Wiz to 21 Savage, with several names in between each of those, social media still roots for a great love story regardless of the circumstance or situation. We watched Blac Chyna dump her baby daddy Rob Kardashian and post public displays of affection with new love Ferrari and audiences couldn’t wait to see what would happen next. Simply put, we love drama, we love ratchedness, and we love the idea that inside that roller-coaster ride two people could possibly genuinely fall in love. If not love, it’s great entertainment.


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Picture of Dr. Christal Jordan-Jennings
Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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