Breann Davis is the senior brand manager for multicultural hair care at Procter & Gamble. Davis received her master’s in marketing management, strategy management and operations from Northwestern University.
Davis is the leading force behind Procter & Gamble’s “My Black Is Beautiful” platform, which is committed to promoting positive representation of Black people and Black culture.
Rolling out spoke with Davis about her role with Procter & Gamble and how she plans to continue to push My Black Is Beautiful.
What mission or cultural insights made you decide to get involved in the hair business?
I wasn’t one of those who came into this with the initial goal of working in hair care. This was career number two. When I got my MBA, my goal was really to seek out consumer packaged goods in a general sense, so that I could fall in love with my job and the consumer I was serving. My mentors showed me the way to hair care. The love comes from the passion that I have. Every single day, I think about my hair struggles and wins. Every day that I can make that journey easier for women like me is a win.
How do you remain relevant in the mind of the consumer?
Hair care and beauty are highly competitive. I think what it takes to win is the ability to adapt to your situation, think creatively and operate in a startup mentality. That means always listening to your consumers, trying to figure out what their unmet needs are and not being afraid to fail. When you’re in a space and you’re creating, failure is always an option. You learn and iterate and implement the things you learned into the next thing.
Click continue to read more about the strategy behind the launch of My Black Is Beautiful.
