Rolling out spoke with Miami rapper Champagne 937, as part of our “Making Smoke” series, centered on the Backwoods brand.
Describe your brand.
I would say our brand is “Jetway.” It stands for “just enjoy the way.’ No matter what you do, no matter what you’ve got going on, make sure you enjoy the way. Everything that we do, I would say even my music, and everything in life, is about having fun and doing what you like to do.
What makes you hot?
I think that I am a breath of fresh air. The biggest advantage I have was [that] I was a consumer my whole life. I played quarterback at Eastern Michigan, and then at Kentucky State. I wasn’t a rapper, I just started rapping about a year and a half ago. So, I was a consumer, and being a consumer, I would say, I knew what type of music I liked.
So the music that I make now is the music that we would listen to when we would go out. A lot of people say that I’m very articulate. They can understand what I’m saying when I’m rapping. That’s just, I think, an advantage over a lot of people. And I can go both ways. I can club, but I’ve also got some stuff you can ride in your car to.
What new “smoke” are you making?
So we just dropped my new single “George Jetson,” on all platforms. And “See You Again” is actually a song I’ve performed. That’s part of the reason why I got hot. I moved to Miami. I just did a song with Allstar JR from Detroit. So, I’ve been moving man. So I would say, there’s not really a project coming, just a lot more heat.
I just shot a video in New York, in Brooklyn. The “See You Again” video. We were really outside, for real.
What comes to mind when you think of the Backwoods brand, or the Backwoods and Bonfires Festival?
I would say being able to perform. I really appreciate the brand and appreciate what y’all are doing in every state. Y’all don’t have to do this. A lot of different people were able to come out and do a lot of different things. I appreciate it because a lot of people who weren’t familiar with me got familiar with me today. And the people in this state who were familiar with me got to see me rap.
Information on the Jetway brand can be found on instagram @Champagne937.
