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During her rise to fame, when she quickly made her mark as a reliable personality on Lifetime’s inaugural season of “The Rap Game,” Atlanta rapper Mulatto seized a moment that was truly meant for her. Far from an overnight success, the Toledo, Ohio-born, Atlanta-raised teenager was as familiar with the grind as most kids her…

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Jermaine Dupri celebrated the 25th anniversary of So So Def at the BET Awards with a star-studded showcase of past labelmates, including Da Brat, Xscape, Bow Wow, Jagged Edge, Bone Crusher, and Youngbloodz, with special performances by Jeezy and Waka Flocka. The sold-out celebration, sponsored by Dutch Masters, filled Academy Nightclub in Los Angeles, as…

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Dondria Nicole, the So So Def YouTube phenom has released the most creative, self-inspired visual since her debut single, “You’re The One.” With years of proving herself, Dondria Nicole has worked extremely hard to overcome obstacles not only in her professional career but personal life as well. She laid it all out on in her new single “2 Good”…

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Jermaine Dupri, DaBrat, Miss Mulatto & Bryan Michael Cox- Photo Credit Moses Robinson

Jermaine Dupri debuted his first television show “The Rap Game” on the Lifetime network. Dupri enlisted the help of the So So Def team (Da Brat, Bryan Michael Cox, Johnta Austin, Usher, and Ludacris) to weigh in on tough decisions that will hopefully mold the emerging hip hop artists into superstars. The show highlights how Dupri…

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Lifetime will soon be throwing its hat into the world of hip-hop-themed reality shows. Rap royalty Queen Latifah and hip-hop heavyweight Jermaine Dupri will team with the network to produce an unscripted series called The Rap Game. Based in Atlanta’s ever thriving hip-hop scene, the eight-episode series will follow five, young hip hop artists, ranging from…

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Hip-hop mogul Jermaine Dupri is throwing his hat into the app game. The So So Def CEO recently created a game app called “4 Lanes” that allows players to run from the police while seizing large bags of money. “Since day one, I’ve been focused on doing things that would put me in my own lane,” Dupri…

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  Dondria Nicole Fields, known to us as Dondria is an American R&B singer, currently signed to So So Def Recordings. Before getting signed she would actively post videos on YouTube of her singing chart topping hits, knowing how hard the music industry is she is offering advice to up and coming R&B singers. –Joi Pearson @joiapearson What’s your creative process…

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As the Scream Tour stopped at Cascade Family Skating for the kick off of the tour, rolling out got a chance to chat with the legendary Michael Mauldin. Mauldin, the father of hip-hop mogul Jermaine Dupri, talked about the tour, his work with new artists, and why it’s important to reach out to young people. …

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Longtime music mogul Jermaine Dupri, the man who helped Atlanta and the South to the forefront in the hip hop and pop music industry, is now reportedly about to lose all his rights to the music label he founded and turned into a music powerhouse in the 1990s, the media has reported. JD is in…

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Chris Kelly of the 90’s super duo group, Kriss Kross, developed and discovered by Jermaine Dupri, was reported dead this evening at the age of 34 in Atlanta, Georgia. Hip Hop remembers this wonderful talent and the contribution Kriss Kross made to the industry with their unique style and music. Mr. Kelly, we thank you…

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Celebrities and fans were shocked of the announcement of Chris Kelly, of Kriss Kross fame’s, passing. Jermain Dupri posted a tweet celebrating the duo being back in the studio. Aaliyah is in the tweet. No one could ever imagine how impactful these two names in one breath would be just days later. We are mourning.…

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Fans are shocked that 90s pop sensation Chris “Mack Daddy” Kelly has died at 34. Discovered by super producer Jermaine Dupri, Kelly and Chris “Daddy Mack” Smith, the “totally krossed out” duo that formed the group Kriss Kross recently performed, February of this year, at the So So Def  Anniversary show in Atlanta. They were…

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