Diddy and Jermaine Dupri are finally going to battle

Music moguls Diddy and Jermaine Dupri have finally agreed to a matchup of their musical catalogs after months of trading insults. Diddy, the Bad Boy label founder, 52, and Dupri, the genius behind So So Def, 49, both became titans of urban and pop music during the golden age of hip hop in the 1990s. […]

Da Brat and Judy Dupart expecting 1st child together (photo)

Raptress Da Brat made a big splash nationally when she and her fiancé Jesseca “Judy” Dupart announced they were getting married in the summer of 2021. Now, here is some news that is So So Def for the “Funkafied” artist: She and Dupart are expecting their first child together. Da Brat, 47, who was born […]

Jermaine Dupri gives update on Verzuz with Diddy, future business ventures

Jermaine Dupri recently spoke with rolling out on So So Def Night at the Atlanta Hawks game on Nov. 14, 2021, to talk about his potential Verzuz with Diddy and his future business ventures. One of his business moves includes collaborating with Hawks point guard Trae Young and Adidas on a So So Def colorway […]

Da Brat forever grateful Jermaine Dupri never asked her to show skin (video)

As Da Brat celebrated the premiere of her new WE tv reality show, “Brat Loves Judy” with her fiancée Jesseca “Judy” Dupart, the famed emcee took a moment to wax nostalgic over her nearly 30-year-career. The record-setting rapid rhymer, who was born Shawntae Harris in Chicago, is eternally grateful that producer Jermaine Dupri did not […]

BMI executive Byron Wright is making major moves

Meet Byron Wright, executive director of BMI’s R&B/hip-hop department in Atlanta. At BMI, Wright identifies, signs, and develops new talent while also maintaining relationships with existing affiliates, publishers and administrators. Wright works in tandem with the vice president of creative, Catherine Brewton, to effect growth within BMI. What inspires you to show up for work […]

Producer Whymen Grindin shares why there’s more to music than just the beat

Music producer Whymen Boyd, known professionally as Whymen Grindin, was born in San Francisco and raised in the Bay Area community of Union City. He began his musical career in Atlanta while attending Morehouse College. After creating and producing demos for several artists in Atlanta, he got the call to meet with Jermaine Dupri, which […]

Jermaine Dupri co-signs Whitney Houston: ‘Bobby Brown is the king of R&B’

With the loss of several celebrities over the past few months, Jermaine Dupri hit up Twitter on Saturday, April 17, 2021, and decided to give Bobby Brown his flowers while he’s still here. The So So Def producer, who kicked Usher’s career into superstardom, stamped the late Whitney Houston’s sentiments that the former New Edition […]

How Mulatto took her time to take over the South

During her rise to fame, when she quickly made her mark as a reliable personality on Lifetime’s inaugural season of “The Rap Game,” Atlanta rapper Mulatto seized a moment that was truly meant for her. Far from an overnight success, the Toledo, Ohio-born, Atlanta-raised teenager was as familiar with the grind as most kids her […]

Jermaine Dupri says ‘stripper rap’ is taking over hip-hop, Cardi B responds

Jermaine Dupri says that today’s female rappers are lacking diverse content. During a recent interview with People TV, Dupri shared his thoughts on this generation of women in the rap game. “I can’t really say,” Dupri said when asked his thoughts on Meg Thee Stallion, Cardi B and the best female rapper. “The only reason […]

So So Def’s 25th anniversary concert pays homage to Atlanta’s music legacy

Jermaine Dupri decided to change the landscape of the music scene in Atlanta when the music industry barely existed in Atlanta. During the early 1990s, Atlanta was known as a town where bass music, a genre inspired by heavy bass and strip club culture, stood as the city’s most significant form of hip-hop music. But […]

So so canceled: So So Def tour dates canceled due to low ticket sales?

Most of the dates on the long-awaited So So Def 25th Anniversary Tour have been cancelled, and fans are mystified as to what happened. The concert tour was set to begin in Washington, D.C., on Oct. 14. Fans were getting geeked that they would once again see the likes of Xscape, Anthony Hamilton, Da Brat […]

So So Def and Dutch Masters take over BET Weekend

Jermaine Dupri celebrated the 25th anniversary of So So Def at the BET Awards with a star-studded showcase of past labelmates, including Da Brat, Xscape, Bow Wow, Jagged Edge, Bone Crusher, and Youngbloodz, with special performances by Jeezy and Waka Flocka. The sold-out celebration, sponsored by Dutch Masters, filled Academy Nightclub in Los Angeles, as […]

Dondria Nicole releases inspiring visual for single, ‘2 Good’

Dondria Nicole, the So So Def YouTube phenom has released the most creative, self-inspired visual since her debut single, “You’re The One.” With years of proving herself, Dondria Nicole has worked extremely hard to overcome obstacles not only in her professional career but personal life as well. She laid it all out on in her new single “2 Good” […]

Jermaine Dupri hosts private screening for ‘The Rap Game’

Jermaine Dupri debuted his first television show “The Rap Game” on the Lifetime network. Dupri enlisted the help of the So So Def team (Da Brat, Bryan Michael Cox, Johnta Austin, Usher, and Ludacris) to weigh in on tough decisions that will hopefully mold the emerging hip hop artists into superstars. The show highlights how Dupri […]

Jermaine Dupri launches new iPhone game app

Hip-hop mogul Jermaine Dupri is throwing his hat into the app game. The So So Def CEO recently created a game app called “4 Lanes” that allows players to run from the police while seizing large bags of money. “Since day one, I’ve been focused on doing things that would put me in my own lane,” Dupri […]

Dondria offers advice to up-and-coming female artists

Dondria Nicole Fields, known to us as Dondria is an American R&B singer, currently signed to So So Def Recordings. Before getting signed she would actively post videos on YouTube of her singing chart topping hits, knowing how hard the music industry is she is offering advice to up and coming R&B singers. –Joi Pearson @joiapearson What’s your creative process in […]

Michael Mauldin discusses the Scream Tour

As the Scream Tour stopped at Cascade Family Skating for the kick off of the tour, rolling out got a chance to chat with the legendary Michael Mauldin. Mauldin, the father of hip-hop mogul Jermaine Dupri, talked about the tour, his work with new artists, and why it’s important to reach out to young people.  […]