Millennials have a strange relationship with cars. A lot of millennials who reside in urban environments are becoming comfortable with riding Uber or public transportation as a means to get around. It’s a far cry from decades ago when teens and young adults couldn’t wait to get a driver’s license and hit the road with friends. So to reach the millennial audience, car manufacturers will have to do more to impress.
Enter the 2016 Toyota Camry XSE. The Camry was initially viewed as a family sedan, but Toyota began shifting its advertising campaigns to reach younger drivers. Currently, it’s paying off.
We recently did a test drive for the XSE and it’s easy to see why millennials are paying attention.
The XSE comes with LED low and high beams, a stylish grille, and 18-inch alloy wheels makes it bold and sleek. When it comes to technology, millennials are the most connected group considering they grew up in an age where new technology has become vital. The Camry comes with the Entune multimedia system which features a 7-inch screen touch screen and app suite. The app suite allows millennials to navigate apps such as Facebook Places, Pandora, OpenTable, and iHeartRadio. It also comes with Bluetooth wireless connection which is important for younger drivers to be able to make hands-free phone calls. USB ports and iPod integration is also standard.
On the road, the Camry XSE comes with a 4-cylinder V6 which can achieve up to 21 mpg city and 30 mpg hwy. New drivers are also able to maintain their vehicle with Standard Toyota Care which offers a complimentary plan for maintenance and road side assistance for up to 25,000 miles.
Although millennials are still often on the fence when it comes to transportation, the Camry XSE finds a way to reach a youthful group while moving the Toyota brand forward.
