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Beyond The Carat leads the charge for Sierra Leone mudslide victims

Beyond The Carat leads the charge for Sierra Leone mudslide victims
Miss Africa,USA, Nereida Lobo & volunteer Photo Credit: Beyond The Carat

Non-profit Beyond the Carat is leading the charge for Sierra Leone mudslide victims.

Earlier this month, the capital city of Freetown was rocked with devastating mudslides. Based on reports, the death toll continues to rise with thousands of people still missing. During catastrophes such as these, people experience hardship in many ways. All too often, people talk about what needs to be done to help, but never make any efforts to create a solution.

Sierra Leone born entrepreneur Daniel Moijueh took matters into his hands by initiating relief efforts to the weather torn countryside. Moijueh states, “Waking up to the news of this natural disaster was overwhelming, but I knew that I needed to do more than just pray — I had to actually do something.”

Moijueh is a teen survivor of the blood diamond war (1991-2002). As the diamond-fueled war came to an end, Moijueh founded Moijey Fine Jewelry and Diamonds. His intent for the business was to promote safe, conflict-free diamonds to the luxury jewelry industry.

Through his newly formed non-profit organization, Beyond the Carat, Moijueh, along with board members and reigning Miss Africa,USA, Nereida Lobo, began focusing their efforts on the people in need. They collected clothing, food, and medical supplies as well as launched a fundraiser. The foundation’s mission supports, strengthens, and rehabilitates communities affected by mining.

Moijueh states, “We are changing mines and building lives. We work alongside communities impacted by the mining industry to identify their needs and empower each community through sustainable solutions.”

Check out a few images of Beyond the Carat’s humanitarian donations.  For more information on how you can help, visit:

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