What two consumer market audiences do you know best?
The snack industry. Being a part of my family pastry company for almost a decade, I’ve seen a lot of market trends. Being involved in something I enjoy makes it that much easier to notice, target and focus on specific audiences.
The [second audience is] the real estate market. Before becoming a real estate broker, I was always around the industry. Growing up, I would attend open houses hosted by my mother and “business partner” Rachelle Smith. This aided in me grasping the market at a young age.
Name two brands that are using music to propel their brands. What is unique about their approach?
NBA2k bringing Travis Scott on board as an executive producer electrified its series. He is at the top of the music game and his inclusion makes the game more enjoyable.
The second is Doritos. The campaign with the iconic Backstreet Boys and Chance the Rapper was a bold move and only accentuates their claims of boasting “bold” flavors. Tour wise, the timing was perfect for Backstreet, and Chance was the icing on the cake as the two music forces bridged an unlikely gap.
