How do you compete and stay relevant in the marketplace?
Competition is fierce. We’re in a very competitive market. It’s a good thing because more and more women, more Black companies and African Americans are owning their brands. Although it’s competitive, it is great to compete against your peers and to pat each other on the back, saying, “Good job,” and being able to offer more products to the consumer. You have to stay innovative, and it’s difficult when you’re selling shampoos, conditioners and stylers. Trying to set trends and rebranding is what’s really important. I think that’s how we as a brand will try to continue to grow.
Has your company been a target of acquisition? Have you explored possibilities to sell to larger companies?
A lot of the larger corporations have the dollars to take that shelf space. For smaller manufacturers, our pockets are not as deep. In continuing to battle, I think for a company like [ours], we have to just stay authentic and stay connected to our consumers. We have to educate our consumers that we really are them and that there [are] a lot of costs involved in making these products and a lot of passion behind us making these products for them. We’re not just trying to take their dollar, but we’re trying to continue to support their hair needs and wishes.
