Detroit, MI – Monday, Feb. 12, 2024 – Detroit’s own Money Matters for Youth (MMFY), renowned for its dedication to children’s financial literacy, proudly announces the “Secure the Bag” HBCU Tour, sponsored by IKEA. Set to commence on Monday, February 19, 2024, this extraordinary journey, helmed by MMFY’s founder, Gail Perry-Mason, will guide 21 ambitious young investors through a series of HBCUs, blending educational excellence with financial acumen.
“The ‘Secure the Bag’ HBCU Tour, in collaboration with IKEA, is a beacon of opportunity and knowledge for our young investors,” said Perry-Mason. “This expedition transcends the conventional, marrying financial education with tangible life skills. Our aim is not merely to educate about money but to instill a sense of its value in shaping futures and communities.”
IKEA’s involvement in this initiative is pivotal, bringing home the importance of practical skills alongside financial expertise. IKEA’s sponsorship extends beyond financial support, offering practical advice on college life essentials, such as choosing the right dorm furniture, in alignment with their commitment to improve everyday lives.
“This partnership with MMFY is a reflection of IKEA’s dedication to positively shaping young lives,” states Kevin Mathews, Country Area Marketing Manager at IKEA. “The ‘Secure the Bag’ HBCU Tour is a perfect embodiment of our belief in empowering young minds, not just in their living spaces but in life skills that will accompany them through college and beyond. Our involvement goes beyond meals; it’s about equipping these future leaders with tools for a smarter, more prepared living.”
Embarking from IKEA in Canton, Michigan, the tour is set to be a fusion of learning and real-world application, focusing on pivotal financial concepts such as economic circulation, asset management, and fiscal responsibility. In recognition of Black History Month, the students will learn about the history of HBCUs and Black Wall Street. More than just a series of lectures, the tour is a dynamic, interactive experience designed to arm the youth with not only knowledge, but also the confidence and connections to apply it, thanks to engagements with MMFY alumni at each HBCU.
