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Beyoncé tells why she dropped album with no promotion


Beyoncé has become discontented with the amount of noise that comes in between an artist and the music and the fans. In an interview she reminisces fondly about the time when the dissemination of music to fans was different, when production of albums and videos were major events that would stand the test of time, most particularly when it came to her biggest musical influence, Michael Jackson.

Bey Bey also said she did not want anyone else to control the narrative of this epic album before it could come out, and she also wanted to provide a visual feast to her fans in that she wanted to show them what she sees when she hears music.

These are just a few of the reasons why Queen Bey decided to leave the world shellshocked by dropping an album — literally — under the cover of darkness, just after midnight, instead of rolling out her project behind a monstrous marketing machine. Take a look at her rationale as to why she dropped a bomb while everyone was sleeping, courtesy of

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