Bey Bey also said she did not want anyone else to control the narrative of this epic album before it could come out, and she also wanted to provide a visual feast to her fans in that she wanted to show them what she sees when she hears music.
These are just a few of the reasons why Queen Bey decided to leave the world shellshocked by dropping an album — literally — under the cover of darkness, just after midnight, instead of rolling out her project behind a monstrous marketing machine. Take a look at her rationale as to why she dropped a bomb while everyone was sleeping, courtesy of bossip.com: