Jason Mayden is the CEO and founder of Trillicon Valley, an award-winning design and strategy consultancy that partners with athletes, entertainers and global creatives. Throughout
On March 26, Atlanta-based marketing veteran Craig Stroud II and craft beer pioneer Ale Sharpton came together to craft the perfect mashup experience. The two
DJ Khaled rolled out the red carpet for his We The Best imprint’s global announcement of what’s to come in 2023, starting with his new
Love is soon to come in the air with Valentine’s Day approaching, and if you’re looking for a gift to give that special person, or
The year 2022 brought a year of amazing and stylish sneakers for everyone that loves fashion. From Nike Dunks to shoe collaborations from Off-White, Joe
This year brought a new wave of cool shoes, but there is one shoe that may have topped the charts in fashion. The Nike Dunk
The best thing about sneakers is not just the variety of designs and colors, but also the collaborations that give rise to them. 2022 brought
Darius Billings has capitalized on his business administration and marketing degree with roles at Nike, AND1, and is currently the senior director of marketing for
One month after Nike suspended its partnership with Kyrie Irving due to his antisemitic stance, the shoe company announced on Dec. 5 the two have
Juju Watkins has decided to stay home. On par with what her father told rolling out in February, the 2023, the No. 1 girls basketball
On Nov. 14, NFL wide receiver Odell Beckham Jr. released a statement on Twitter that talked about a lawsuit he filed against Nike. “Being a
Black people are ready for compelling and complex conversations. For 19 Keys, he has taken that public thirst and flipped it into a nationwide tour.
Bronny James is setting off fireworks in the advertising and NIL spheres and has made history in the process. The 18-year-old son of NBA legend
Nike has paid tribute to many Historically Black Colleges and Universities through initiatives like its Yardrunner collection. The campaign began in 2020, and each year,
Nike announced its latest class of athletes, who are all still students, on Oct. 10. The group of five basketball players’ deals was made possible
Labor Day is the last holiday of the summer and we have found the best deals on fashions, so don’t miss out on these red-hot
Tiger Woods is officially the third athlete billionaire, according to Forbes. The pro golfer, 46, has raked in over $1.7 billion in salary, endorsements and
On March 23, 2022, Vanessa Bryant struck a deal with Nike in a new chapter of collaborating with the company. Nike will create apparel honoring
Serena Williams is finally unveiling her Design Crew collection with Nike on Sept. 1 that will feature footwear, apparel and accessories that have a ’90s
NBA superstar Kyrie Irving is almost as famous for his unabashed bluntness as he is for his spectacular basketball exploits. Well, the wholesale denunciation of
