Deion Sanders, Jackson State grace cover of ‘Sports Illustrated’ (video)

The latest cover of Sports Illustrated features an HBCU program. The cover features the Jackson State trio of quarterback Shedeur Sanders, head coach Deion “Coach Prime” Sanders and cornerback and wide receiver Travis Hunter. Deion Sanders Jr. posted Hunter and Shedeur’s live reaction on his YouTube channel. “You guys in college, man, got a durn […]

Shedeur Sanders signs another historic NIL deal

The Jackson State football program has made history once again. On Jan. 27, Front Office Sports reported Jackson State quarterback Shedeur Sanders has signed a name, image and likeness endorsement deal with Gatorade. He is the first HBCU athlete to sign a NIL deal with the brand, as UCONN guard Paige Bueckers was the latest […]

Deion Sanders, JSU land top 100 recruit, but not because they promised millions

Jackson State and coach Deion Sanders once again became the topic of college football this past weekend when wide receiver Kevin Coleman announced his commitment during the All-American Bowl on Jan. 8, 2022. “I want to go play with coach Deion, I want to compete,” Coleman told On3. “Why not go play with the best […]

Deion Sanders’ son Shedeur inks NIL deal with Tom Brady

Shedeur Sanders is taking full advantage of the new NCAA NIL (name, image, likeness) rule that went into effect on July 1 and allows college athletes to profit from their images and reputations. The Jackson State University star quarterback and son of NFL Hall of Famer Deion Sanders will be one of the first ten […]

Deion Sanders, HBCUs in limelight ahead of highly anticipated Celebration Bowl

The stage is set for the Black college football national championship. SWAC-champion Jackson State, coached by Deion “Prime” Sanders, and MEAC-champion South Carolina State, coached by Oliver “Buddy” Pough, arrived in Atlanta days before the Celebration Bowl on Dec. 18. On Dec. 16, the teams attended a welcoming dinner and brief discussion at the College […]

What Deion Sanders said after sons won title, hugged him in wheelchair (video)

All of the noise ceased for three hours. To end a week where reports surfaced Jackson State football coach Deion Sanders impressed at an interview with TCU, Sanders returned to the sideline to coach the Tigers to a SWAC East division championship on Nov. 13, 2021. Jackson State (9-1, 7-0 SWAC) defeated Southern University (4-6, […]

Deion Sanders’ son, Shedeur, inks endorsement deal with Beats by Dre

Shedeur Sanders, the son of NFL Hall of Famer and current Jackson State University head football coach Deion Sanders, is the latest college athlete to capitalize on the new NCAA NIL (name, image, likeness) rule that went into effect on July 1. Sanders, who plays starting quarterback for the HBCU, has become the newest and […]

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