Hennessy has found alternative ways to market to urban culture. One of the company’s most intriguing campaigns features rapper Nas. The Queens-raised emcee narrates several
It’s safe to say most kids grow up playing “That’s my car!” as they watch their favorite vehicles ride by and dream about one day
Jamaican-born Melissa Hibbért is a makeup artist, author, life coach, and marketing expert. The Fisk University graduate had a 14-year career in corporate marketing. She
L. Michelle Smith is an author, speaker, professional executive and business coach. She is the founder of no silos communications, the parent company of six
When it comes to luxury brands, Donae Burston’s experience is second to none. With over a decade of footprints that stretch across spirit staples such
Vonna Matthews is a marketing and branding expert with more than 10 years of experience working with nonprofit organizations and small businesses. She received her
Charity Evans is a marketing professional with a passion for bridging the cultural gap in the wine and spirits industry. The University of Texas at
Letitia Owens is vice president of marketing at Presidential Business Center, a premier provider of office space to more than 170 companies and individuals. Owens
Patricia Bailey is the founder of the PBailey Group, a strategic planning business group where she manages product development, channel marketing, and promotion planning. She is
He emits an unmistakable coolness, synonymous with his stomping grounds of Chicago, but the Peach State is where he’s made his mark. With more than
Dametria Mustin is a marketing maven with nearly 15 years of experience. Her background includes international marketing, product development, and brand management. Her entrepreneurial spirit
Melissa Proctor is the executive vice president and chief marketing officer for the Atlanta Hawks Basketball Club and State Farm Arena. Proctor joined the organization
Evan Taylor was first introduced to multicultural marketing through working with the Asian American community. He quickly learned that multicultural communities are far from monolithic
Crystal Reynolds is a senior account director at the award-winning advertising agency Walton Isaacson. She is responsible for creating and leading McDonald’s African American Consumer Market (ACCM) experiential
Tarcus Allen is a marketing professional with Chicago-based Luster Products Inc. As the brand manager for SCurl, one of the leading men’s grooming products in
The marketing industry is hedged on great ideas, and many of those ideas stem from lived or cultural experiences. When an African American is hired
Lizette Williams currently serves as the head of cultural engagement and experiences for McDonald’s Corp. In the short 14 months that she has been in her
We continue our Sisters with Superpowers series with multicultural maven Goldie Taylor, who is the chief marketing communications officer of the Metropolitan Atlanta Rapid Transit Authority
Since 2007, we’ve seen an uptick of Black-owned businesses in the United States. In 2016, the United States Census Bureau did a study and found
AMW Group is one of the leading marketing and entertainment groups in the nation. Since 1997, AMW Group has provided a range of services and
